By KP Rhee | April 29, 2014
The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…
By KP Rhee | April 22, 2014
Receiving payments is crucial part of business. A majority of customers pay merchants with credit cards. In order to receive payments, businesses need to open merchant accounts in order to accept, process, and manage their credit card payment system. Max Miller ’16 and Eveline Dang ’14 from Intelligent Payment Networks (IPN) shared the story on…
By KP Rhee | April 1, 2014
Dan Wilson M’13 founded AfterDark Technologies to accommodate athletes who like to continue their passion for team sports even after the sun sets. The company was founded in early 2013 and, like many other businesses, AfterDark Technologies started as concept. Having problems finding time to play during the day and finding lighted fields at night,…
By KP Rhee | March 20, 2014
Everybody has interesting business ideas. However, the cool idea which was seemingly successful as a concept often does not thrive as expected. In order for a concept to turn into a business, entrepreneurs must assess whether idea is feasible or not. Faculty director of the Butler Venture Accelerator program Andrew Corbett hosted a feasibility workshop on…
By KP Rhee | March 11, 2014
Sending money overseas is not an easy task. Money transfer through Western Union requires up to 14% in fees. For Latin Americans who work hard in the United States to take care their family back home, money transfer is always a concern. Matias Sevi’12 of MandaSeguro, founded an online portal that allows transfer money in…
By KP Rhee | February 11, 2014
Entrepreneurs are often willing to take adventurous journey. I had a chance to interview So Yoon Jun ’14 about her entrepreneurial experience. She has worked at the Blank Center over two years and been exposed to numerous entrepreneurial occasions. Last year she took a semester off to work at several companies. Jun shared that the…
By KP Rhee | January 23, 2014
I had a chance to go to the 2014 International Consumer Electronics Show (CES) in Las Vegas during winter break. CES is an annual exhibition where over 3,000 consumer technology businesses from all over the world gather and present their latest products. What was special about this year’s exhibition was that I participated in the…
By KP Rhee | December 10, 2013
The ownership of a company depends on equity. The amount of equity you have reflects how much ownership you have the company. Every percentage counts. Most entrepreneurs unfortunately do not know how to distribute equity among founders. Professor Les Charm facilitated a group workshop for the Butler Venture Accelerator to give participants an idea of how…
By KP Rhee | November 20, 2013
Many entrepreneurs wish to accomplish their great idea. Entrepreneurs think their business will flourish because their idea seems attractive. However, some questions must be asked in order to assess whether the idea is feasible or not. Earlier last month, Bradley George facilitated a feasibility workshop to provide insight on what feasibility is. Three fundamental questions…
By KP Rhee | November 11, 2013
Starting a business in the United States requires a lot of legal documentation. Starting a business as an international student is even harder as visa requirements are complex. In order to help students who face this issue, Steven R. London from Pepper Hamilton, and Lesley Hauser from O’Neill & Hauser P.C. hosted a panel on…