Living Entrepreneurship Blog / Author: James Truslow

Engaging with Your Customer: How 2 Achieve Customer Success

At the core of any successful startup is a strong understanding of its customers. Throughout this semester’s #How2Tuesdays series, we’ve heard from experts that many startups fail because they never truly put themselves in their customers’ shoes to design a problem-solving product. So how can founders go above and beyond to serve their customers? Earlier…

Never Not Negotiating: How 2 Negotiate in the Life of a Startup

Aside from pitching, one of the most important skills for an entrepreneur to master is negotiation. Entrepreneurs find themselves negotiating across all aspects of their venture, from raising funding to convincing co-founders to join their team. The Blank Center recently had the privilege of welcoming one of the foremost experts in entrepreneurial negotiation, Samuel “Mooly”…

Relationships Matter: How 2 Grow Your Services Business

New services ventures face an uphill battle as they work towards building their credibility and winning early clients. In a competitive services landscape, what can founders do to ensure that their businesses have the best chance for growth? As part of Global Entrepreneurship Week, Babson Global Entrepreneur in Residence (GEIR) Akhil Suresh Nair MBA’18 led…

Lessons from John Landry: How 2 Have a Successful Startup

Although all startups are unique, new ventures consistently face some of the same crucial early choices, such as adding co-founders and taking their first outside funding. If you knew which approaches to these choices give startups the best chance to succeed, would you change how you grow your venture? This past Tuesday, #How2Tuesdays moved from…

Your Brand Matters! How to Position Your Brand to Convert and Connect

What comes to people’s minds when you talk about your startup? Whether you know it or not, these recurring sentiments are the beginning of your venture’s brand. As founders, how can we start to shape a positive brand for our companies? Branding expert Doug Fox of Brand Fox told us that it is imperative to…

Keeping the Funnel Full: How 2 Build a Sales Pipeline

The generation of early sales is critical for startups. Securing initial customers validates the need for your idea and provides the necessary funding to keep the business moving. But for entrepreneurs who don’t have a finished product yet, or solopreneurs who will be juggling the role of salesman with other key responsibilities, the sales process…

The 4H’s of Pitching: How 2 Pitch to Investors

Across all sectors and stages of entrepreneurship, founders will all inevitably have to pitch their ventures. But not all pitches will come in the traditional form of a rehearsed presentation for investors or competition judges. Whether it’s on the biggest of stages or an in an impromptu encounter with their dream investor, how can founders…

The Art of Investor Empathy: How 2 Raise Money

Across all industries and sectors, funding is the lifeblood of growing ventures. But for most first-time founders, raising money beyond the initial friends and family round is an intimidating process. How do founders know they’re taking the “right money” at the right time?  Members of the Babson community found answers to their questions about funding…

SVP Week 10: Showcase Week!

After ten weeks of entrepreneurial growth, the Summer Venture Program came to an exciting finish this week with Thursday’s Summer Venture Showcase. Here’s the recap of SVP’s final week! Monday, July 22nd and Tuesday, July 23rd SVP teams practiced their Showcase presentations in the Federal Reserve Bank of Boston’s Morris Auditorium. Building off of the…

2019 SVP Startup Profile: Maja

Maja is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! The usage of CBD (cannabidiol) as a health and wellness product has skyrocketed in recent years due to its calming and relaxing effects. But despite its…