Living Entrepreneurship Blog / Author: James Truslow

How 2 Lead Your Organization’s Digital Transformation

As a result of the COVID-19 crisis, many entrepreneurs have faced difficult pivots over the past few months as they adapt to new social distancing regulations and the changing needs of their customers. One of the biggest trends is the shift online, as more businesses that would not have considered themselves “tech companies” before are…

How 2 Scale Your Business: Lessons and Mistakes with Ian So ‘08

As a new founder, what would you do if your venture’s most valuable asset — let’s say a $19K food truck– went out of commission shortly after you launched your venture? For Babson alumnus Ian So ‘08, this was one of the many entrepreneurial challenges he had to overcome as the co-founder of The Chicken…

Being a Global Entrepreneur in Residence at Babson College

Today on Living Entrepreneurship, we are featuring a guest post from Akhil Nair MBA’18, founding partner of Parzenn Partners. Since graduating from Babson, Akhil has accelerated his venture through Babson’s Global Entrepreneur in Residence program. Here are his thoughts on the GEIR experience! Babson College’s Global Entrepreneur in Residence program is perhaps one of the…

How 2 Use Digital Marketing for Your Startup

Entrepreneurs in 2020 have access to a growing range of increasingly powerful marketing tools. But amidst all of the other responsibilities that come with growing a venture, how much marketing do founders need to do, and which tools are the best use of their time and resources? The Blank Center kicked off this semester’s series…

Solving Problems and Providing Value: How 2 Validate a Business Idea

When you are considering starting a venture, how do you know if your business idea is worth pursuing? While the support of friends and family is always a great start, you’ll want more confirmation from your target market before investing significant time and resources into the project. Drawing upon his research and experiences as a…

Engaging with Your Customer: How 2 Achieve Customer Success

At the core of any successful startup is a strong understanding of its customers. Throughout this semester’s #How2Tuesdays series, we’ve heard from experts that many startups fail because they never truly put themselves in their customers’ shoes to design a problem-solving product. So how can founders go above and beyond to serve their customers? Earlier…

Never Not Negotiating: How 2 Negotiate in the Life of a Startup

Aside from pitching, one of the most important skills for an entrepreneur to master is negotiation. Entrepreneurs find themselves negotiating across all aspects of their venture, from raising funding to convincing co-founders to join their team. The Blank Center recently had the privilege of welcoming one of the foremost experts in entrepreneurial negotiation, Samuel “Mooly”…

Relationships Matter: How 2 Grow Your Services Business

New services ventures face an uphill battle as they work towards building their credibility and winning early clients. In a competitive services landscape, what can founders do to ensure that their businesses have the best chance for growth? As part of Global Entrepreneurship Week, Babson Global Entrepreneur in Residence (GEIR) Akhil Suresh Nair MBA’18 led…

Lessons from John Landry: How 2 Have a Successful Startup

Although all startups are unique, new ventures consistently face some of the same crucial early choices, such as adding co-founders and taking their first outside funding. If you knew which approaches to these choices give startups the best chance to succeed, would you change how you grow your venture? This past Tuesday, #How2Tuesdays moved from…

Your Brand Matters! How to Position Your Brand to Convert and Connect

What comes to people’s minds when you talk about your startup? Whether you know it or not, these recurring sentiments are the beginning of your venture’s brand. As founders, how can we start to shape a positive brand for our companies? Branding expert Doug Fox of Brand Fox told us that it is imperative to…