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Building product for the mean vs niche user groups

Who will be the end user of your product? What will they use it for? Sometimes these questions are easy to answer with “we work in industry X, providing product Y to solve problem Z in market G.” However, often with large general consumer focused products and services, the product need’s to service many users,…

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Knowing the functions of your startup

When creating a startup, it’s important that everyone within the company at least has a general grasp of what everyone else does. This way, people can not only help out if need be, but they can also input facets of the different positions into their daily routine. For example, for someone who is working on…

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Identity Crisis: Building a Cohesive Marketing Brand

When starting your own company, getting caught-up in the nitty-gritty of bill payments, networking, and website or social media presence can leave you forgetting one of the most important fundamentals of entrepreneurship: defining your brand through your everyday business materials. When you address this, you take the first step in developing a well-recognized brand that…

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Is your Startup on Google+?

If you’re not already circled in with the rapidly increasing Google+ user database, now is the time. A few days ago, Larry Page of Google reported that Google+ has 90 million users, which was more than 10 million users greater than was predicted the new social network would have at this point. The benefit of…

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Breaking the Ice with a Professional Look

For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…

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To Group-Buy or To Not?

Suddenly Group-Buying is all the rage online and every website that has any sort of database or email list is suddenly offering discounts to other products/services.  With the news that Groupon is preparing for a $25 Billion IPO and there are now 1000’s of clones, group buying is a fad that will stick around for…

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Getting Connected to Investors

A little advice on getting connected to investors, with Frank Lo, founder of Mountain Vertical. Several years ago, I founded my first startup, a retail company that I had ambitions of turning into a viable regional chain with potentially dozens of stores across the northeastern US. We raised capital and were firing on all cylinders…

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Advantages of Small Businesses

After having worked in some big companies, I’m happy to run with the small players. There’s less red tape, less nonsense, more strategy, more education. You’re lean and you learn fast. It’s never about how big your paycheck is, although that’s certainly important in life, but it’s more about what you can do to increase…

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A Wealth of Knowledge

The other day I found myself spending hours and hours on things that weren’t directly benefiting my businesses, and I felt really awful. As an entrepreneur, it’s easy to feel a heavy amount of guilt a regret when you are doing things other than tasks related to building or maintaining your business. You toss and…

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Getting the Most out of your Paid Search Budget

By Writing Compelling ads.  Here are some copy writing tips that will help you maximize the effectiveness of your paid search campaigns. 1. Copy Writing Tips When writing copy on the major search engines, make sure that you know all the do’s and don’ts. Be sure to have an idea of what you are trying…

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