Living Entrepreneurship Blog / Babson Entrepreneurs

Thinking Short Term Can Be Hurtful To Your Business

A lot of websites nowadays seem to have a project focus that is short term, even the websites that get a lot of viewers. These websites provide their readers with nothing that suggests that they would like to do business over an extended period of time with them, or that their services can go further than one offs.

You should not make the same mistake. Thinking short term will leave you in a continual state of being in the need of customers. It can also mean that your amount of business over a selected time frame can be very sporadic, having a lot of work one week and no work the next.

There are times where a customer may want a one off project, but if you think long term rather than keep thinking short term, you can have customers that frequently do business with you, and customers that need a one off project. When you change the way you think about your services and the ways you can offer them, you will be glad to see all the additional options you will have and all the solutions you can offer your long term and short term customers.

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