Living Entrepreneurship Blog / Babson Entrepreneurs

Competing In a Highly Commoditized Market

There are many markets online that are very commodious, and price wars seem to be the only answer for many retailers. What you need to realize is that many times you can compete on service and win. It is incredible how much more people are willing to pay for good customer service. You could even keep prices the same or slightly higher than competitors if you have good customer service and they don’t. The key is to figure out what your competitors are not doing and use it against them. So don’t be discouraged because the market may be highly commodious because there is always something that the competition isn’t doing that you could be.