Living Entrepreneurship Blog / Babson Entrepreneurs

Using a Wishlist When Shopping Online

Have you ever thought about using a whishlist when shopping online? Well we did some extensive shopping research by going through the wishlist’s of Target, Walmart, Amazon and a few other shopping hubs. We found that Amazon’s wishlist is the most user friendly and pleasant to use. We’ve thought about creating a wishlist or “shopping list” for bongobing so that users can shop all over the web from one site, with one list, but there are a few drawbacks. One of the major drawbacks is that most people do when building a wishlist expect to be able to checkout and unfortunately that is a functionality that we do not provide. The solution would have to a multi site checkout system, but would people want it?