Hello my avid readers! Last time I blogged I wrote to all of you describing my first day of work. In this blog, I’d actually like to describe to you the type of stuff I’ve been doing, experiencing, and learning in my first couple of weeks as a marketing intern at LazyBones. The name “LazyBones” might sound familiar to some of you due to the fact that they are a laundry and storage company that services Babson along with other schools across the country. It was in fact this company whose founders won the business plan award at Babson this past spring. When I saw their ad for an internship posted on Babson Career Connections, what caught my eye was the job description. They made it clear that whoever their intern was, they would be able to be as involved in the business as they wanted to be. This immediately motivated me to contact them, because with only one summer to do an internship I knew I wanted something where I could both learn a lot, but also challenge myself. I have found that learning about market research in a classroom, analyzing businesses in cases, and solving financial problems for schoolwork is one thing, but when you’re actually running your own business everything becomes more real and important. I was also very interested in the company after I learned their history. The two founders started the business right when they graduated college, and that is always something I have dreamed of doing. I have always dreamed of starting my own business since I was young, so I figured that working alongside entrepreneurs I would learn a thing or two about what it takes.

So here I am, well into my second week working for LazyBones.  My long-term project for the summer is to write a new marketing plan, which I couldn’t be more excited about. I have also been helping them with new brochures and other marketing ideas. One aspect that I’ve really become interested in while working at Lazybones is marketing through social media and networks. Since LazyBones needs to market to both the students and the parents, I think social media would be a great way for them to start penetrating their target market. I have obviously seen advertising on sites like Facebook before, but I have just recently become more acquainted with the ways in which Twitter is used for marketing. These are definitely great places to invest marketing dollars, and I’ve decided that I’d like to dedicate more time this summer into learning about how these marketing techniques can help LazyBones.

Until next time…

-Jess