Tag: Strategy

Babson Faculty

Apple at the Cliff…Can It Reach the Cloud?

Will Apple follow Microsoft and Nokia, or a new different drummer? By: Marty Anderson, Senior Lecturer in Management About a year ago, I wrote a blog piece that argued Apple’s Mountain Lion exhibited a “command” structure that was heavily based upon the social network patterns of American teenagers, and that it could easily be a…

Posted In Faculty & Leadership Blog

Natalie Cullings

In Advertising, It’s All About The Strategy

While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…

Posted In Undergraduate Blog

Why companies use case interviews

More and more students are experiencing case interviews- they are popping up everywhere! Case interviews have always been a component of consulting interviews, but now we are seeing them used to evaluate marketing, strategy, operations and even retail positions. The case interview, or variations of the case interview, is here to stay. So, we should…

Posted In Undergraduate Blog