Living Entrepreneurship

Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…

News & Announcements

Featured Student Business: Gaudium

What is your name and the name of your business? My name is Daniel Lloreda, Class of  ’15.  Email info@shopgaudium.com for business inquiries. Our business is Gaudium. Please visit us at www.shopgaudium.com. What’s the mission or description of your business? Gaudium is a men’s luxury clothing brand. All our clothing is made from the most premium…

Living Entrepreneurship

KP Rhee

Assessing the Feasibility of Your Venture

Everybody has interesting business ideas. However, the cool idea which was seemingly successful as a concept often does not thrive as expected. In order for a concept to turn into a business, entrepreneurs must assess whether idea is feasible or not. Faculty director of the Butler Venture Accelerator program Andrew Corbett hosted a feasibility workshop on…

Living Entrepreneurship

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part II)

Post from SoYoon Jun ’14, founder of How To Marry: Joshua Bennett’14, a co-founder of College Outside, visited the Butler Venture Accelerator to share his experience with B.E.T.A. Challenge. He was one of the two finalists of the Undergraduate B.E.T.A. Challenge in 2013. College Outside is a highly integrated marketing company that connects the millennium…

Living Entrepreneurship

hpaul1

Beta Testing

I am a big believer of testing early and testing often.  This is applicable to startups in all industries.  Whether product, tech, medical, energy, social, or other, it is critical to get in front of the customers or users, and get the feedback needed to iterate, improve, and ultimately add the value people are seeking.…

Living Entrepreneurship

KP Rhee

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part I)

Sending money overseas is not an easy task. Money transfer through Western Union requires up to 14% in fees. For Latin Americans who work hard in the United States to take care their family back home, money transfer is always a concern. Matias Sevi’12 of MandaSeguro, founded an online portal that allows transfer money in…

Living Entrepreneurship

3D Printing and Prototyping

Post from SoYoon Jun ’14, founder of How To Marry: Alfredo Gago M’12, CAM’14, the founder of Salamander’s Energy Solutions, came to visit Babson to demonstrate his newly purchased 3D printer during a peer-to-peer session organized by the Butler Venture Accelerator Program. Gago is originally from Venezuela and is a part of the Accelerator’s hatchery…

News & Announcements

Babson College PR

Featured Alumni Business: Moodsnap

What’s your name, and the name of your business? I’m David Blutenthal, Founder and CEO of Expressionality Inc. We provide value B2C in the form of “personalized social” music experiences for music consumers, and B2B through emotive targeting opportunities and delivering behavioral music intelligence to brands and advertisers. The company’s flagship product is Moodsnap –…

Living Entrepreneurship

Han Tran

Every Venture Needs an IP Strategy

On February 19, the Butler Venture Accelerator hosted a panel discussing IP strategies for start-ups regarding branding, patents, building assets, and more. The panelists featured William Hilton, Gesmer Updegrove LLP Kevin Mulcahy, Babson College Lecturer Roger P. Zimmerman, Bowditch & Dewey LLP Caroline Daniels, Babson College Faculty and Accelerator Program Advisor For entrepreneurs who just started…

Living Entrepreneurship

Han Tran

When Do Entrepreneurs Need Legal Counsel?

In partnership with the Blank Center and the Babson Alumni and Friends Network, Pierce Atwood LLP hosted a panel on “When Do Entrepreneurs Need Legal Counsel” on Wednesday January 29h at their office in Boston. The panel discussed Babson entrepreneurs’ experience with legal counsel in growing their ventures. The panel discussion featured: Mike Salguero M’09,…