Tag: Social Media

Ken Mattsson

How Companies Can Find You Easier on LinkedIn

I often hear that people know they need to utilize LinkedIn for their job search and career management, but are unsure of what to include to leverage it most effectively.  I was fortunate this past week to attend a webinar sponsored by the Alumni Career Services Network and presented by Lindsey Day, who teaches corporate recruiters how to…

Posted In Graduate Blog

Antonette Ho

How 2 Create Facebook Advertising Campaigns

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. Last fall, the Blank Center hosted a How 2 Tuesday with Andrew Krebs-Smith MBA’13, Founder and CEO of Social Fulcrum. During the session we How to Create Facebook Advertising Campaigns. About Andrew Krebs-Smith MBA’13 After building digital departments within traditional agencies,…

Posted In Living Entrepreneurship Blog

Antonette Ho

#How2Tuesday: How to Create Facebook Advertising Campaigns

The Blank Center’s #How2Tuesday series continues on Tuesday, October 11 at 5pm in Olin 101 (different room location)! How to create Facebook Advertising Campaigns with Andrew Krebs-Smith MBA’13 of Social Fulcrum! This hands-on workshop will cover creating and managing Facebook advertising campaigns. We will explore strategies for creating unique and engaging ads (there are five…

Posted In Living Entrepreneurship Blog

Cathy Merlo

Graduate CCD Social Media Contest — Like Us on Facebook & Twitter!

Hello Graduate Students!   Hope you’ve had an enjoyable summer.  We not only welcome all the new students who have joined us this week, but also look forward to seeing our returning students.  We already have a number of interesting, fun, and informative events planned for the fall, so it promises to be another busy academic…

Posted In Graduate Blog

Emily Denoble

SVP Wellesley Commencement Speaker: Guy Kawasaki

For the final Lunch and Learn of the 2016 Summer Venture Program, our speaker was none other than marketing guru Guy Kawasaki. Kawasaki has authored thirteen books and was on Apple’s marketing team in 1984. He is jovial and speaks in metaphors, equating our fast-paced way of life to Tinder and the importance of quick…

Posted In Living Entrepreneurship Blog

Emily Denoble

Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

Posted In Living Entrepreneurship Blog

Brandon Tomlinson

Social Media, Not Just a Youth Platform

Now that my internship with the Melanoma Foundation of New England is halfway completed, I am focusing more on marketing and PR as opposed to the operations of the sunscreen dispenser program. Working with the Foundation has really opened my eyes to the need to focus on your target market when creating marketing materials. A…

Posted In Undergraduate Blog

Babson San Francisco

Week 4: SF Summer Venture Program

Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…

Posted In Living Entrepreneurship Blog

Sophia Zhu

Finding The One

Hi, my name is Sophia and I am a rising sophomore at Babson. I am from New York City and hope to get into marketing for the fashion industry in the future. I am currently interning at Araks, a swim, lingerie, and sleepwear company focused on making women feel beautiful. I am a social media intern…

Posted In Undergraduate Blog