Tag: Marketing

Anne Mccormack

A Look into Company Culture

Now over two weeks into my internship, I have the opportunity to reflect on what I have learned thus far. Specifically, I will be discussing the company’s culture. My first day at the office was unlike my previous experiences in a business setting.  After a nice introduction to my fellow coworkers, I was immediately engulfed…

Posted In Undergraduate Blog

Babson Hatchery

Defining a Social Media Strategy

The following post is from Marielle De Blois M’16, founder of Crece, a summer 2015 hatchery business. As entrepreneurs, we all know that it is vital to have an active role in social media. We’ve heard that marketing is no longer about having a monologue with our consumers, but it is now a two-sided conversation;…

Posted In Living Entrepreneurship Blog

A Cosimini

We’re All Future Millionaires

Millenials are a generation of future millionaires. Well, at least that’s what we tell ourselves. While studying at Babson and meeting other college students my age, I have not yet met someone who does not believe that they will be wildly successful someday. I have met future CEO’s, CFO’s, and CMO’s. I’ve met future Entrepreneurs,…

Posted In Undergraduate Blog

Brooke

Great Expectations

Hello everyone, my name is Brooke Carrobis and I am a rising junior at Babson College. First off I will tell you a little about myself. I am a passionate and adventurous person who loves competitive swimming and traveling. At Babson I am involved in Model United Nations, the Honors Program, and this upcoming year…

Posted In Undergraduate Blog

Jaime Doherty

Off to Boston – The Marketing Agency Trek!

CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…

Posted In Undergraduate Blog

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Posted In Living Entrepreneurship Blog

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Posted In Living Entrepreneurship Blog

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

Posted In Living Entrepreneurship Blog

Keenan James

The Truth About Marketing

Before this summer, I purely thought of marketing as the front-end of the sales process. Goal being to simply create a mind provoking advertisement that entices potential clients to interact with the company. After this is done, sales takes over and the marketing department’s job is complete. As a marketing intern at dotloop, I have…

Posted In Undergraduate Blog

Keenan James

Let Me Get You in the Loop – with dotloop

If you have ever purchased or sold real estate, you know there are an endless number of papers and contracts that have to be signed by multiple parties. The amount of emails, faxes, and late night meetings to get signatures will give anyone a migraine. dotloop is a simple management system that allows for the…

Posted In Undergraduate Blog