Undergraduate

Sophan Smith

Sign Up for a Spot with HubSpot!

You’ve heard the name and probably know a thing or two about the company. I mean, I don’t need to tell you that HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers…. you already knew that, right?! And I don’t need to tell you that HubSpot is…

Undergraduate

Sophan Smith

Calling all Retail Fanatics!

Calling all Retail Fanatics! The EDENS Retail Challenge is an annual competition for student entrepreneurs who are passionate about changing the face of retail. Graduate and undergraduate students from across the country compete in a multi-step process that culminates in one final pitch to a panel of industry leaders. Entrants must initially submit a video…

Undergraduate

Keenan James

The Truth About Marketing

Before this summer, I purely thought of marketing as the front-end of the sales process. Goal being to simply create a mind provoking advertisement that entices potential clients to interact with the company. After this is done, sales takes over and the marketing department’s job is complete. As a marketing intern at dotloop, I have…

Undergraduate

Keenan James

Let Me Get You in the Loop – with dotloop

If you have ever purchased or sold real estate, you know there are an endless number of papers and contracts that have to be signed by multiple parties. The amount of emails, faxes, and late night meetings to get signatures will give anyone a migraine. dotloop is a simple management system that allows for the…

Undergraduate

Sophan Smith

L’Oreal Acquires NYX Cosmetics

Besides being a passionate career advisor.. I’m also a girl who likes makeup, heels and fashion. I started to experiment with cosmetics at an early age, it all started with the eyeliner, with one stroke of dark color on my water line, my eyes appeared bigger and more dramatic. I was hooked! Since then, I’ve…

Undergraduate

Sophan Smith

How Ad Agencies Are Changing

Gone are the days of billboard and print advertising.. well, they haven’t quite disappeared completely but the world of marketing has changed (a lot). I don’t have a marketing background but I have wondered how it will look a couple years from now. You see, we don’t have to wait for commercials to advertise the…

Undergraduate

Vicky Keller

Success, Failure and the Drive to Keep Creating

  As Babson students, faculty and staff, we eat, breathe and sleep an entrepreneurial mindset.  We know that this mindset encompasses an approach to life that sets us up for success in whatever we pursue.  It allows us to constantly be creative and be grateful for every failure we experience and grow from.  As the…

Living Entrepreneurship

KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…

Living Entrepreneurship

Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

Living Entrepreneurship

Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…