Tag: Marketing

Michael Chmura

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Posted In Faculty & Leadership Blog

Michael Chmura

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…

Posted In Faculty & Leadership Blog

Sharon Chin

Ending Things on a Good Note, Literally

It’s the third week of August, which means that my internship at Kapten & Son has come to an end! Although this is exciting because it means no more waking up at the crack of dawn to commute to Brooklyn and more beach days, I know that I will definitely miss the energy and people…

Posted In Undergraduate Blog

Sharon Chin

There’s No “I” in Team

I know that there is a “me” but there’s also a “met,” which is basically just as irrelevant. My office consists of only seven people, including myself. There’s our finance lead, our operations and customer services guy, our customer service representative, our sales and retail manager, our public relations and brand manager, myself, and Addy.…

Posted In Undergraduate Blog

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Posted In Undergraduate Blog

Sharon Chin

Five Quotes from a Twenty-something Entrepreneur

On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…

Posted In Undergraduate Blog

Sharon Chin

Three Ways to Make the Most of Your Commute

One of the things I miss most from Babson is the ability to wake up at 7:45AM to make it to my 8AM because of the 2 minute walk from dorm to classroom. This summer, my internship is located in a WeWork office in Williamsburg, Brooklyn, an “up-and-coming” neighborhood filled with gentrified ethnic restaurants selling…

Posted In Undergraduate Blog

Sharon Chin

DTR: Work Edition

When I say DTR, I don’t mean sitting next to your significant other and discussing whether or not you’ve hit a dead-end. Instead, I mean figuring out what kind of relationship you want to have with your supervisor/mentor at your internship. At Kapten & Son, my mentor is Ashley, a twenty-something graduate student with a…

Posted In Undergraduate Blog