Tag: Marketing

Graduate Center for Career Development

Luxottica’s Mutually Beneficial Relationship with Babson

Luxottica is part of just about every Babson graduate student’s wardrobe.  The Italian eyewear company is responsible for about 70% of all eyewear brands ranging from high-fashion sunglasses to functional optics.   The company’s retail headquarters are located in Cincinnati, Ohio.  Over the past year, Josh Prickett, Manager of Diversity & Recruitment Outreach at Luxottica North…

Posted In Graduate Blog

Tips from Web Summit Attendees

The following post is from Fifi Shi ’18, a Butler Venture Accelerator team member. Dylan Husted ’17 and Linh Le M’16, students from Babson, went to Web Summit in Ireland earlier this month. As part of Babson’s Global Entrepreneurship Week, they joined the Butler Venture Accelerator for a peer to peer session on November 19…

Posted In Living Entrepreneurship Blog

areeves1

Building a Brand on the ‘Gram: Using Instagram to tell your Story

It’s no secret that I have a (major) addiction to Instagram. But it’s not all vanity and ‘likes’ for me…I began appreciating the photo social media site once I realized how people were using it, specifically brands and businesses. Instagram is a tool to tell stories, engage others, and showcase creativity. About two weeks ago, I…

Posted In Graduate Blog

Donna Sosnowski

Introverts Have a Voice

Do you frequently hear friends and colleagues spouting about whatever is on their minds?  Are they speaking while you’re thinking?  You want to join the conversation, but just don’t have the opportunity to get a word in edge wise.  You know exactly what you wanted to contribute to the discussion, and now the conversation is…

Posted In Undergraduate Blog

Tim Booker

10 Painfully Awkward Marketing Mistranslations

A fun post from languageconnections.com. When companies seek to do business in other parts of the world, they must be mindful of different cultural influences. What might be popular items in the U.S., for instance, may fail in a country with different values, languages, and preferences. Companies that can respect these differences and cater to them…

Posted In Living Entrepreneurship Blog

Brenda Kostyk

Facebook @ Babson brought to you by DSP — 09.15.15, 4pm, Olin Auditorium

Brought to you by Delta Sigma Pi . . . Facebook Comes to Babson WHO:  Facebook WHEN:  September 15th @ 4pm WHERE:  Olin Auditorium   Interested in becoming a Product Manager?  Interested in learning about what a Product Manager even does?  Come learn about PMing and more specifically about Facebook’s awesome entry-level Rotational Product Manager…

Posted In Undergraduate Blog

Alessandra Cosimini

It’s All About The Emotion

I went to a seminar this summer that featured two Music Industry experts who have worked in the industry for 30+ years. Both of these guys started out as artists and then worked their way up to become directors of a department called SIN (Sony International). The seminar was all about their department, and how…

Posted In Undergraduate Blog

Alessandra Cosimini

Why I Took a Leave

One of my favorite times of year is the first week back to school. Putting together your room, seeing all of your friends, all of the social events that take place and looking towards the awesome semester ahead of you. But this year, I’m going to miss that first week back from summer break because…

Posted In Undergraduate Blog

D Coley

Tips for networking

As an intern at Evol8tion, one of the best parts of my job was to attend events around New York City. My job was to write about the different events, the startups that attended the events, and find out more about the coolest companies I came across. Here’s a quick example. Attending startup related events…

Posted In Undergraduate Blog