Tag: Marketing

Debora Queiroz Sena

The Brazilian Silicon Valley

When I was looking for internship opportunities, I did not have an exact idea of what I wanted in mind. I was interested in trying anything that would allow me to put into practice what I learned on my freshman year, as well as to learn new things. Despite that, I knew for sure that…

Posted In Undergraduate Blog

My Work with a Non-Profit

My name is Morgan Kuehnle and I am participating in an internship this summer for YWCA Hartford Region in Hartford, Connecticut. I am a rising junior at Babson College, an RA for the first year area living learning communities (Living Entrepreneurship and Living Social Change), a CWEL scholar, and a member of the Babson Women’s…

Posted In Undergraduate Blog

Marketing Analytics

Every day I cannot wait to get into the office because I truly enjoy going to work. I like that I am getting to know the other interns and I really feel the work I am completing is helping the company. I have started to do more analytical work which is exciting because I just…

Posted In Undergraduate Blog

4th week at Kunjip

One of the greatest things about working at a startup is that you get to be involved in different kinds of tasks. I’ve been hired as an marketing intern at Kunjip, but recently, I’ve been heavily involved in operations and sales. Since Kunjip is a startup that provides on-demand storage service in Seoul, well defined service…

Posted In Undergraduate Blog

Babson San Francisco

Week 4: SF Summer Venture Program

Lot’s of happenings @ Babson San Francisco! We had a very eventful week including 3 all star speakers Elliott Adams (Customer Development), Armando Biondi (Growth Strategies), and Dwight Gertz (Decisions), our 5th *Hot Seat*, a Gari focus group, office hours with mentors, and we celebrated IdaRose’s birthday! Elliott, one of our SVP advisors, gave an overview of the business…

Posted In Living Entrepreneurship Blog

Shannon Sweeny

Babson Professor of Marketing Dhruv Grewal Receives 2016 Sheth Foundation/Journal of Marketing Award

Babson Marketing Professor Dhruv Grewal along with Robert W. Palmatier, Rajiv P. Dant, and Kenneth R. Evans received the 2016 Sheth Foundation/Journal of Marketing Award for their article “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.” The article appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing. Nominations…

Posted In Faculty & Leadership Blog

Sophia Zhu

Finding The One

Hi, my name is Sophia and I am a rising sophomore at Babson. I am from New York City and hope to get into marketing for the fashion industry in the future. I am currently interning at Araks, a swim, lingerie, and sleepwear company focused on making women feel beautiful. I am a social media intern…

Posted In Undergraduate Blog

Shannon Sweeny

Professor Dhruv Grewal Recognized as Outstanding Area Editor of the Year by Journal of the Academy of Marketing Science (JAMS)

Babson Marketing Professor Dhruv Grewal has been recognized by the Journal of the Academy of Marketing Science (JAMS) as an Outstanding Area Editor of the Year. Three of the JAMS Area Editors have been chosen out of the seventeen member team for this award. Professor Grewal received the award at the Academy of Marketing and Science Annual…

Posted In Faculty & Leadership Blog

Michael Chmura

When In-Store Digital Displays Drive Sales – And When They Don’t

Consumers shop at different size stores for different reasons, and retailers may well wonder whether in-store digital displays for their establishments are worth the investment. New data from a study of Swedish stores can provide valuable guidance. In “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content,” Marketing Professors Anne L. Roggeveen…

Posted In Faculty & Leadership Blog

Graduate Center for Career Development

Luxottica’s Mutually Beneficial Relationship with Babson

Luxottica is part of just about every Babson graduate student’s wardrobe.  The Italian eyewear company is responsible for about 70% of all eyewear brands ranging from high-fashion sunglasses to functional optics.   The company’s retail headquarters are located in Cincinnati, Ohio.  Over the past year, Josh Prickett, Manager of Diversity & Recruitment Outreach at Luxottica North…

Posted In Graduate Blog