Tag: Marketing

Sharon Chin

Ending Things on a Good Note, Literally

It’s the third week of August, which means that my internship at Kapten & Son has come to an end! Although this is exciting because it means no more waking up at the crack of dawn to commute to Brooklyn and more beach days, I know that I will definitely miss the energy and people…

Posted In Undergraduate Blog

Sharon Chin

There’s No “I” in Team

I know that there is a “me” but there’s also a “met,” which is basically just as irrelevant. My office consists of only seven people, including myself. There’s our finance lead, our operations and customer services guy, our customer service representative, our sales and retail manager, our public relations and brand manager, myself, and Addy.…

Posted In Undergraduate Blog

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Posted In Undergraduate Blog

Sharon Chin

Five Quotes from a Twenty-something Entrepreneur

On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…

Posted In Undergraduate Blog

Sharon Chin

Three Ways to Make the Most of Your Commute

One of the things I miss most from Babson is the ability to wake up at 7:45AM to make it to my 8AM because of the 2 minute walk from dorm to classroom. This summer, my internship is located in a WeWork office in Williamsburg, Brooklyn, an “up-and-coming” neighborhood filled with gentrified ethnic restaurants selling…

Posted In Undergraduate Blog

Sharon Chin

DTR: Work Edition

When I say DTR, I don’t mean sitting next to your significant other and discussing whether or not you’ve hit a dead-end. Instead, I mean figuring out what kind of relationship you want to have with your supervisor/mentor at your internship. At Kapten & Son, my mentor is Ashley, a twenty-something graduate student with a…

Posted In Undergraduate Blog

Yating Lu

A Perspective Story

Second week of my internship just ended as I just finished my fifth draft on the brochure design. In the past two weeks, I have talked with other consultants in the office and gathered their feedback on the design and content. Additionally, I have also referenced other brochures in the office to get a sense…

Posted In Undergraduate Blog

Finding My Way to TechStyle

As my first blog, I found it only appropriate to introduce myself. I am an incoming Junior at Babson College, from Manhattan Beach, California. When I was applying to internships I mainly focused on Los Angeles based internships and a few Boston based internships. My interests ranged from Marketing to Operations and I focused on…

Posted In Undergraduate Blog

Ziyan Liu

Week 6-7: Summer Venture Program 2017

Summer Venture Program is heating up! We’re more than halfway through the program, and all of our venture are growing rapidly and are making amazing progress. On Monday, June 26, we had a Lunch and Learn session on the topic of marketing strategy with one of our advisors, Dan Towvim. Dan shared his stories and…

Posted In Living Entrepreneurship Blog