Tag: Marketing

Antonette Ho

#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Posted In Living Entrepreneurship Blog

Nishant Udeshi

Brands are Watching: Lessons from Marketing Analytics

For the first class of my spring elective, Marketing Analytics with Dr. Abdul Ali, we had to read an article by Charles Duhigg, author of The Power of Habit. In the article, he reveals how Target can predict your buying habits. As I dug deeper into the method Target uses and progressed through the course,…

Posted In Graduate Blog

Antonette Ho

Fashion Entrepreneurial Initiative Hosts Imagine-A-Thon ™

The Babson Fashion Entrepreneurial Initiative, in partnership with the Digital Experience Initiative, the IoT and Babson Marketing Clubs, will be hosting Imagine-A-Thon ™ on February 8-9, 2018 in the Blank Center. This creative hack-a-thon challenges you to think and act entrepreneurially combining art and science, vision and technology, to design a park experience for the…

Posted In Living Entrepreneurship Blog

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Posted In Living Entrepreneurship Blog

Brianna Radicioni

New, Free Babson College edX Courses Available Now

Babson College has expanded its free edX course offerings to include: Economics: Consumer Demand, taught by Visiting Assistant Professor John Korsak, and Customer Centric Marketing for Entrepreneurs, with Adjunct Lecturer Beth Goldstein. Last year, Babson partnered with edX to launch a new online course series—Business Principles and Entrepreneurial Thought—designed for entrepreneurs of all kinds, both…

Posted In News & Announcements Blog

Michael Chmura

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Posted In Faculty & Leadership Blog