Undergraduate

Sophan Smith

Career in Sales

Career in Sales Many people I know landed in a career in sales by accident.. they didn’t intentionally go to school for it but they have no intentions of leaving their position either. A career in sales is one of the few roles out there that will allow you to earn without a cap on…

Living Entrepreneurship

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

Undergraduate

Sophan Smith

Sign Up for a Spot with HubSpot!

You’ve heard the name and probably know a thing or two about the company. I mean, I don’t need to tell you that HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers…. you already knew that, right?! And I don’t need to tell you that HubSpot is…

Undergraduate

Sophan Smith

Calling all Retail Fanatics!

Calling all Retail Fanatics! The EDENS Retail Challenge is an annual competition for student entrepreneurs who are passionate about changing the face of retail. Graduate and undergraduate students from across the country compete in a multi-step process that culminates in one final pitch to a panel of industry leaders. Entrants must initially submit a video…

Undergraduate

Keenan James

The Truth About Marketing

Before this summer, I purely thought of marketing as the front-end of the sales process. Goal being to simply create a mind provoking advertisement that entices potential clients to interact with the company. After this is done, sales takes over and the marketing department’s job is complete. As a marketing intern at dotloop, I have…

Undergraduate

Keenan James

Let Me Get You in the Loop – with dotloop

If you have ever purchased or sold real estate, you know there are an endless number of papers and contracts that have to be signed by multiple parties. The amount of emails, faxes, and late night meetings to get signatures will give anyone a migraine. dotloop is a simple management system that allows for the…

Undergraduate

Sophan Smith

L’Oreal Acquires NYX Cosmetics

Besides being a passionate career advisor.. I’m also a girl who likes makeup, heels and fashion. I started to experiment with cosmetics at an early age, it all started with the eyeliner, with one stroke of dark color on my water line, my eyes appeared bigger and more dramatic. I was hooked! Since then, I’ve…

Undergraduate

Sophan Smith

How Ad Agencies Are Changing

Gone are the days of billboard and print advertising.. well, they haven’t quite disappeared completely but the world of marketing has changed (a lot). I don’t have a marketing background but I have wondered how it will look a couple years from now. You see, we don’t have to wait for commercials to advertise the…

Undergraduate

Vicky Keller

Success, Failure and the Drive to Keep Creating

  As Babson students, faculty and staff, we eat, breathe and sleep an entrepreneurial mindset.  We know that this mindset encompasses an approach to life that sets us up for success in whatever we pursue.  It allows us to constantly be creative and be grateful for every failure we experience and grow from.  As the…

Living Entrepreneurship

KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…