Tag: Marketing

Babson Hatchery

Three Common Misconceptions about SEO

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Posted In Living Entrepreneurship Blog

Brianna Radicioni

New, Free Babson College edX Courses Available Now

Babson College has expanded its free edX course offerings to include: Economics: Consumer Demand, taught by Visiting Assistant Professor John Korsak, and Customer Centric Marketing for Entrepreneurs, with Adjunct Lecturer Beth Goldstein. Last year, Babson partnered with edX to launch a new online course series—Business Principles and Entrepreneurial Thought—designed for entrepreneurs of all kinds, both…

Posted In News & Announcements Blog

Michael Chmura

Professor Grewal Publication Receives MarketingEDGE Best Paper Award

MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal. Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016. Co-authors are Northeastern Professor Yakov Bart, Munich School of Management Professor Martin Spann, and Tel Aviv University Professor Peter Pal Zubcsek. They…

Posted In Faculty & Leadership Blog

Michael Chmura

Professor Beitelspacher Receives Award For Innovative Excellence In Marketing Education

Babson Professor Lauren Beitelspacher becomes the latest Babson faculty member to receive the Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (American Marketing Association Teaching and Learning SIG). Beitelspacher received the award this summer for innovation in her Retailing class. Previously Professor Anne Roggeveen received the award in 2014 for her creation…

Posted In Faculty & Leadership Blog

Sharon Chin

Ending Things on a Good Note, Literally

It’s the third week of August, which means that my internship at Kapten & Son has come to an end! Although this is exciting because it means no more waking up at the crack of dawn to commute to Brooklyn and more beach days, I know that I will definitely miss the energy and people…

Posted In Undergraduate Blog

Sharon Chin

There’s No “I” in Team

I know that there is a “me” but there’s also a “met,” which is basically just as irrelevant. My office consists of only seven people, including myself. There’s our finance lead, our operations and customer services guy, our customer service representative, our sales and retail manager, our public relations and brand manager, myself, and Addy.…

Posted In Undergraduate Blog

Yating Lu

Complexity of working with an oversea graphic designer

When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…

Posted In Undergraduate Blog

Sharon Chin

Five Quotes from a Twenty-something Entrepreneur

On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…

Posted In Undergraduate Blog