Tag: Marketing

Michael Chmura

Marketing EDGE Names Babson’s Dhruv Grewal 2017 Robert B. Clarke Outstanding Educator Award Honoree

Marketing EDGE, a nonprofit education organization, today announced that Dhruv Grewal, Ph.D., Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement and leadership in marketing education. The honor will be presented among marketing educators…

Posted In Faculty & Leadership Blog

Antonette Ho

#How2Tuesday: How 2 Engage with the Media

The Blank Center’s #How2Tuesday series continues on Tuesday, April 4 at 5pm in the Blank Center Televideo Room! How 2 Engage with the Media with Babson’s Public Relations team! Meet the Babson Public Relations team and participate in a discussion around best practices in planning for promotion, working with the college’s built-in PR machine, and…

Posted In Living Entrepreneurship Blog

Babson Hatchery

Scaling Your Startup

The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…

Posted In Living Entrepreneurship Blog

Antonette Ho

How 2 Position Your Brand

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…

Posted In Living Entrepreneurship Blog

The Glavin Office

Education Abroad & Your Career

In the midst of the fall recruiting season, education abroad can feel like a barrier to scoring an interview with the company of your dreams. Instead of thinking of your time abroad as a hindrance to your career goals, remember that you are making an investment in your personal development. Operating outside of your comfort…

Posted In Living Entrepreneurship Blog

Susan Lemke

Industry Spotlights are the New Employer Information Session

In the past, companies used to come to Babson to meet with students for an information session, and we heard that students were too busy to attend over 80 employer sessions per year, so we listened and now we are doing Industry Spotlights.  These nights gather 10-20 different employers in a particular industry or function,…

Posted In Graduate Blog

Vicky Keller

A Career in Sports: An Endeavor Worth Taking

Last week Dan Dropkin-Frank, Sales Manager at New England Revolution, visited the Sports Marketing class at Babson Collage.  As a guest blogger this week he shares his career journey to achieving his ultimate goal of breaking into the sports industry–a winding path, but as he states, “an endeavor worth taking”.     I quickly shut down GMail because I…

Posted In Undergraduate Blog

What People Don’t Tell you Before Starting Your Internship

Going into this summer I expected to be working for a Commission under the Connecticut government. Less than a week before my start date I received an email saying the governor had cut the Commission out of the state budget and my internship was now not available along with all the other people displaced from…

Posted In Undergraduate Blog

Emily Denoble

Digital Marketing for Startups

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…

Posted In Living Entrepreneurship Blog