Tag: Marketing

jdoherty

Off to Boston – The Marketing Agency Trek!

CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…

Posted In Undergraduate Blog

Yerim Kim

Rebranding and Telling Your Story

On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…

Posted In Living Entrepreneurship Blog

Rachel Kim

What’s Your Brand?

Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…

Posted In Living Entrepreneurship Blog

Rachel Kim

How to Enter Markets

On September 30, Megan Driscoll, president of PharmaLogics Recruiting came to speak to Babson students and the Butler Venture Accelerator. PharmaLogics Recruiting is located in Boston, MA. Their mission is to be the number one bio-pharmaceutical recruiting company in the world, by placing top talent at companies devoted to the development of medicine that improves…

Posted In Living Entrepreneurship Blog

Keenan James

The Truth About Marketing

Before this summer, I purely thought of marketing as the front-end of the sales process. Goal being to simply create a mind provoking advertisement that entices potential clients to interact with the company. After this is done, sales takes over and the marketing department’s job is complete. As a marketing intern at dotloop, I have…

Posted In Undergraduate Blog

Keenan James

Let Me Get You in the Loop – with dotloop

If you have ever purchased or sold real estate, you know there are an endless number of papers and contracts that have to be signed by multiple parties. The amount of emails, faxes, and late night meetings to get signatures will give anyone a migraine. dotloop is a simple management system that allows for the…

Posted In Undergraduate Blog

How Ad Agencies Are Changing

Gone are the days of billboard and print advertising.. well, they haven’t quite disappeared completely but the world of marketing has changed (a lot). I don’t have a marketing background but I have wondered how it will look a couple years from now. You see, we don’t have to wait for commercials to advertise the…

Posted In Undergraduate Blog

Vicky Keller

Success, Failure and the Drive to Keep Creating

  As Babson students, faculty and staff, we eat, breathe and sleep an entrepreneurial mindset.  We know that this mindset encompasses an approach to life that sets us up for success in whatever we pursue.  It allows us to constantly be creative and be grateful for every failure we experience and grow from.  As the…

Posted In Undergraduate Blog

KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…

Posted In Living Entrepreneurship Blog

Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

Posted In Living Entrepreneurship Blog