Tag: Marketing

Karen Macias

First Thing’s First, Coffee!

Since my internship is somewhat atypical, with no set agenda or job description, I thought I’d give you a brief outline of what a day at the DEC looks like for me. 9:00 AM: Forever: the time it takes (or feels like) to brew coffee in the morning. Because the DEC is open 24/7 to many…

Posted In Undergraduate Blog

Tiffany Tapia

BabsonARTS Appreciation Farewell

Less than a day until graduation and as I await for the bittersweet ending, I want to reflect upon my experience as the marketing intern for BabsonARTS. Coming from New York City where theatrical performances are endless and music is what keeps the city beating, my appreciation for the arts was nonetheless an avenue that…

Posted In Living Entrepreneurship Blog

Tiffany Tapia

Arts & Business are Not an Unnatural Pair

Posting on behalf of Maria Blanco, Freshman at Babson College. Maria Blanco is one of the five 2017 Sorenson Scholars.  As a rite of passage for all first-year students, my FME experience began as soon as I set foot on campus. I was instantly bombarded with nostalgic stories from upperclassman and the anticipation of those destined…

Posted In Living Entrepreneurship Blog

Emily Denoble

Entrepreneurship Faculty Profile: Beth Goldstein

Beth Goldstein is an adjunct professor of entrepreneurship at Babson and will serve as an advisor for this year’s Summer Venture Program! She recently spoke with me over the phone about her passion for applying entrepreneurial approaches to all aspects of her life and what most excites her about SVP. What is your role at…

Posted In Living Entrepreneurship Blog

Emily Denoble

How 2 Engage with the Media

Babson College’s Public Relations (PR) team stopped by the Blank Center to share their tips for interesting the media in your business and how to handle it when they are. Babson’s PR team works specifically for “earned media” by providing media outlets with great Babson-related stories. Their techniques are applicable to businesses at every stage.…

Posted In Living Entrepreneurship Blog

Michael Chmura

Marketing EDGE Names Babson’s Dhruv Grewal 2017 Robert B. Clarke Outstanding Educator Award Honoree

Marketing EDGE, a nonprofit education organization, today announced that Dhruv Grewal, Ph.D., Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College, will receive this year’s Robert B. Clarke Outstanding Educator Award, recognizing an academician’s overall achievement and leadership in marketing education. The honor will be presented among marketing educators…

Posted In Faculty & Leadership Blog

Antonette Ho

#How2Tuesday: How 2 Engage with the Media

The Blank Center’s #How2Tuesday series continues on Tuesday, April 4 at 5pm in the Blank Center Televideo Room! How 2 Engage with the Media with Babson’s Public Relations team! Meet the Babson Public Relations team and participate in a discussion around best practices in planning for promotion, working with the college’s built-in PR machine, and…

Posted In Living Entrepreneurship Blog

Babson Hatchery

Scaling Your Startup

The following post is from David Zamarin ’20, founder of DetraPel, a fall 2017 hatchery business. Every startup founder will always hit a block on the road. Sometimes those blocks could include a manufacturing issue, a loss of customers, or an internal issue with the team. But, there is almost certainly one problem that every…

Posted In Living Entrepreneurship Blog

Antonette Ho

How 2 Position Your Brand

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…

Posted In Living Entrepreneurship Blog

The Glavin Office

Education Abroad & Your Career

In the midst of the fall recruiting season, education abroad can feel like a barrier to scoring an interview with the company of your dreams. Instead of thinking of your time abroad as a hindrance to your career goals, remember that you are making an investment in your personal development. Operating outside of your comfort…

Posted In Living Entrepreneurship Blog