Tag: Marketing

Hailey Serna

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Posted In Living Entrepreneurship Blog

Hit Them Angles

One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…

Posted In Undergraduate Blog

Alexandra Guillot

Making Do with What You’ve Got

As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…

Posted In Undergraduate Blog

Emily Denoble

Self-Reflection

Have you ever felt at home while at work? Before working at the Blank Center, this was an unfamiliar concept to me. Today, I know exactly how it feels. I am incredibly fortunate to have spent four years working in the entrepreneurship center of America’s top-ranked school for entrepreneurship. Throughout my time here, I have…

Posted In Living Entrepreneurship Blog

Emily Denoble

How 2 Activate Your Venture at a Live Event

At a recent How 2 Tuesday, Joe Lovett and Jessica Peterson of Cramer, a brand experience agency, shared how to stand out in an expo environment. Joe is Cramer’s Director of Strategic Planning and Jessica is a Strategic Planner. They aim to clarify the brand’s voice and create a plan to appeal to customers. Participating…

Posted In Living Entrepreneurship Blog

Emily Denoble

How 2 Understand SEO

Kerri Koncius ’01 is the Founder & CEO of Koncius Digital Marketing, LLC, a Massachusetts-based firm that develops digital marketing strategies for clients across industries. Kerri visited the Blank Center to host a How 2 Tuesday dedicated to helping Babson entrepreneurs develop their search engine optimization (SEO) strategies, specifically for Google. SEO Overview Benefits of…

Posted In Living Entrepreneurship Blog

Antonette Ho

#How2Tuesday: How 2 Understand SEO

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

Posted In Living Entrepreneurship Blog