Tag: Library Resources

Patricia Berens

New: Country Operational Risk Reports

Through the end of April, our subscription to Business Monitor International’s Country Risk and Industry Risk reports also includes Operational Risk reports. Focusing particularly on emerging markets, these reports assess the risk of doing business in 80 countries.  The reports cover the labor market, logistics, trade & investments, and crime & security.   You may…

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Patricia Berens

Mediamark MRI access has been restored!

Our access to Mediamark MRI has been reinstated.  This resource provides access to GfK MRI’s Survey of the American Consumer™ which tracks media usage, demographics, psychographics, and consumer behavior.  Use it to find spreadsheets containing demographics, lifestyles, product and brand usage, and advertising media preferences. Helpful for business planning and marketing. Access Mediamark MRI on the Library…

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Patricia Berens

NYTimes.com Access Now Available!

Horn Library is pleased to announce full complimentary access to NYTimes.com and NYTimes mobile apps* for Babson College students, faculty, and staff.   NYTimes.com covers a variety of topics with high quality and depth through breaking news articles, blogs, videos, and interactive features.  In addition, you will be able to share content on social networks and…

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Patricia Berens

From Data Mining to Genetically-Modified Food: New Reference E-Books

Horn Library recently purchased the following reference e-books: Achieving Sustainability: Visions, Principles, Practices Applied Science: Technology Commercial Data Mining Contemporary World Issues: GMO Food: A Reference Handbook Gale Encyclopedia of Multicultural America, 3rd ed. Oxford Dictionary of Quotations, 8th (2014) ed. To find any of these titles, simply put the title you’re interested in into…

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Patricia Berens

Boston Business Journal/BizJournals new Portal!

Click into the Boston Business Journal icon from the Library’s home page. You’ll experience an updated platform, with direct links into the digital edition of the current magazine, a direct link to the Book of Lists, the ability to quickly choose another city, direct links to other Book of Lists, and new search boxes.  These…

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Patricia Berens

Looking for free economic data?

While Horn Library subscribes to a variety of data aggregation resources, among them Euromonitor, IHS Global Insight’s Data-Insight, Statista, Data-Planet, and more, sometimes it’s helpful to get data directly from the source.  Here are some free data sites: World Bank 10 different ways to access their data; best are http://databank.worldbank.org/data/home.aspx (full databanks with 50-60 years…

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Patricia Berens

Business Expert Press eBooks Now Available, include Babson Authors & Editors

What do Professors Crittenden, Gentile, Polutnik, and Zacharakis have in common?  They are authors or editors of Business Expert Press titles, and these are available to Babson as eBooks via a link on the Horn Library A-Z List of Databases. Business Expert Press publishes concise, practical treatments of the topics typically taught in MBA programs. The books…

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