Tag: Customer Conversion

7 Features All Startup Company Websites Must Have

By Antonette Ho | April 25, 2018

The following post is from Sanjit Mandal MBA’18. Sanjit is the owner of California SEO Professionals, a digital marketing company focusing on profit-driven SEO and PPC strategies that help businesses get more traffic and better conversions. Oh, and he has a 4th degree in Goju Ryu Karate with almost 30 years of training, so you know…

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Customer Learning

By Antonette Ho | August 21, 2017

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

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How to Interview Customers

By Emily Denoble | June 6, 2016

Unsure how to get honest feedback from customers? Keith Hopper, a Summer Venture Program advisor, recently led a Lunch and Learn workshop focused on this very task. His preferred method? One-on-one interviews. Keith believes that structured interviews help provide validation that you are solving a real problem, and that you are approaching it in the…

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3 Ways to Improve Your Client Acquisition Strategy

By Rotimi | January 8, 2014

–          Every company acquires clients differently. Find out what works best for you! Understanding the nuances of the client acquisition process for your business is crucial to success. For about one year my team spread our sales effort throughout multiple industries in order to obtain clients. We even spent one weekend cold calling more than…

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One Mistake I Won’t Make Twice

By Antonette Ho | August 30, 2013

With the fall semester just around the corner, the Blank Center is getting ready to start another year of the Butler Venture Accelerator. The summer flew by with the fifth year of the Summer Venture Program, where 14 Babson businesses participated in a 10-week intensive experience designed to accelerate the development of their ventures. Check…

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Designing for Customer Conversion

By KP Rhee | August 12, 2013

Customers can be categorized in two groups: a group of customers who is ready to buy and another group of customers who is looking to buy. Customers who already decided to buy products typically purchase the product/service within a short period time. They are relatively easy to approach compared to those looking to buy. These…

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