Living Entrepreneurship

Ryan Narod

Web Strategy for Startups

Helping companies succeed using technology is one of my passions, and I get to do this every day for clients. I started Wiz Studios just over 6 months ago, and since then, I have met with numerous startups through the Butler Venture Accelerator who all have the same questions about their web strategy. Here are some tips…

Living Entrepreneurship

Alexis Ierardi

DON’T FALL FOR SCAMS: 5 TIPS FOR SUCCESS

Entrepreneurs of all kinds need to be wary of scams in every aspect of their lives and businesses. Scams and cons can come through channels most often seen as flashing advertisements and urgent emails, but we do not always expect them to be on the other side of the table in a nice suit. Keep…

Living Entrepreneurship

Han Tran

Inbound Methodology

On April 2nd, Paul Schmidt, HubSpot’s Inbound Marketing Consultant visited Babson College to help students and entrepreneurs to promote their businesses using inbound methodology. Inbound methodology provides techniques to help convert strangers into customers and promoters. The methodology includes four steps: attract, convert, close, and delight. Instead of using the traditional outbound marketing methods which…

Living Entrepreneurship

KP Rhee

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part IV)

Dan Wilson M’13 founded AfterDark Technologies to accommodate athletes who like to continue their passion for team sports even after the sun sets. The company was founded in early 2013 and, like many  other businesses, AfterDark Technologies started as concept. Having problems finding time to play during the day and finding lighted fields at night,…

Living Entrepreneurship

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part III)

Post from SoYoon Jun ’14, founder of How To Marry: Joey Roth ‘14 used to be terrible at the videogame FIFA. International students at Babson would score on him goal after goal after goal. Which is why creating a strategy guide for the game seemed like a nearly impossible task. However, he knew somebody out…

Living Entrepreneurship

KP Rhee

Assessing the Feasibility of Your Venture

Everybody has interesting business ideas. However, the cool idea which was seemingly successful as a concept often does not thrive as expected. In order for a concept to turn into a business, entrepreneurs must assess whether idea is feasible or not. Faculty director of the Butler Venture Accelerator program Andrew Corbett hosted a feasibility workshop on…

Living Entrepreneurship

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part II)

Post from SoYoon Jun ’14, founder of How To Marry: Joshua Bennett’14, a co-founder of College Outside, visited the Butler Venture Accelerator to share his experience with B.E.T.A. Challenge. He was one of the two finalists of the Undergraduate B.E.T.A. Challenge in 2013. College Outside is a highly integrated marketing company that connects the millennium…

Living Entrepreneurship

hpaul1

Beta Testing

I am a big believer of testing early and testing often.  This is applicable to startups in all industries.  Whether product, tech, medical, energy, social, or other, it is critical to get in front of the customers or users, and get the feedback needed to iterate, improve, and ultimately add the value people are seeking.…

Living Entrepreneurship

KP Rhee

Past B.E.T.A. Challenge Finalists: Where Are They Now? (Series: Part I)

Sending money overseas is not an easy task. Money transfer through Western Union requires up to 14% in fees. For Latin Americans who work hard in the United States to take care their family back home, money transfer is always a concern. Matias Sevi’12 of MandaSeguro, founded an online portal that allows transfer money in…

Living Entrepreneurship

Han Tran

Do you want to improve your SEO? Synapse SEM Campus Visit

On Wednesday, February 19, Paul Benson M’09 of Synapse SEM visited campus. The Butler Venture Accelerator was privileged to be able to sit in on his talk. Benson’s presentation provided very useful information on how startups can leverage search engine optimization (SEO) to increase their websites’ visibilities. If you are an entrepreneur, marketer, or website…