From the Senior Job Fair to the first annual Babson India Symposium to Latin American Forum, springtime on campus is abuzz with opportunities for networking. With large scale networking events, success comes when you are able to differentiate yourself from the pack by “selling” yourself and communicating your “personal brand”. Easy enough for those of us who…
The following post is from Emily Levy ’16, founder of PICCPerfect, a spring 2016 hatchery business. Like most first time entrepreneurs, I thought my team and I could do everything ourselves. My team and I wanted to save money and we did all of the marketing and graphics in house or in the Babson eco-system…
One of the first thing entrepreneurs do once forming a company is to put together a company logo. A company logo is part of the brand identity and often sets the tone on how your customers, competitors and other partners will perceive your brand. But it’s not just about perception – it’s also about getting…
Hello, my name is Anne McCormack. I am a rising sophomore at Babson College and would like to share my summer internship experience in the hope that it may benefit others. To begin, I would tell incoming first years at Babson that throughout the school year, it is quite easy to become caught up in…
On March 10, Brianna Stiklickas’15, founder and CEO of Meet Eugene, joined the Butler Venture Accelerator program for a peer to peer session on her story of rebranding the company and different wants to tell your story effectively. Meet Eugene is an exotic pet food company that currently focuses on pet foods for hedgehog. Stiklickas said that…
Ted Schleuter, chief brand officer and the founder of Crunch Brands, was recently on campus to share his insight on branding. He was currently part of various assignments such as Unreal Candy, Sperry Top-Sider, New Balance, Pan-Mass Challenge and Aceso. Schleuter has been wtih Digitas, Arnold Worldwide and Greco Ethridge Group. Schleuter created Crunch Brands for…
While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…
I spent the last couple of days researching a new tool in the social media hub that allows users to post videos on their profile. The application to pioneer this tool is called Vine and it was recently acquired by Twitter when it launched earlier in January. This was my first time hearing about Vine…
We have all seen the statistics on startups’ demise- depending on the source and the industry the start-up is operating in the numbers are anywhere from 30 to 80 percent. Of course not all failures are created equal. Some of the most common mistakes credited with killing startups are going into business for the wrong…
On March 8-11, 60,000+ people convened in Anaheim, CA for Natural Products Expo West, one of the largest Natural/Organic Food Products shows in North America. 88 acres was able to send one-half of our founding team to check out the competition, network with the natural products community, and keep up to date on new trends…
