Living Entrepreneurship

Yerim Kim

The First Steps to Entrepreneurial Sales – Takeaways from SVP Alum Matias Sevi’12

On July 10th, Summer Venture Program alum Matias Sevi’12 spoke with the 2014 cohort and shared his way of exploring entrepreneurial opportunities. In addition to participating in SVP in 2012, Sevi won the first alumni track of the B.E.T.A. Challenge in 2013 for his venture MandaSeguro.com. Sevi pointed out the importance of being attentive to the opportunities…

Living Entrepreneurship

Yerim Kim

Lessons Learned from SVP Alum Ramón Salinas M’12

On July 8th, Summer Venture Program alum Ramón Salinas M’12 visited the 2014 cohort to share his takeaways from participating in the program and his entrepreneurial journey. Prior to coming to Babson for his MBA, Salinas had experiences in startups and had taught in Universidad de los Andes for several years. Like other SVP participants, Salinas…

Living Entrepreneurship

Yerim Kim

Useful Tips and Tools on Customer Acquisition

On June 27th, Dan Marques’07, senior online marketing manager at Reebok, visited the Summer Venture Program to share his tips on using useful online tools on customer acquisition. Marques pointed out that marketing fundamentals we learned in class actually apply to real situations. Marques emphasized the importance of finding your niche market. Marques provided some…

Living Entrepreneurship

Yerim Kim

Prototyping New Ideas: From Zero to One

On June 17th, Ross Beyeler’09, founder and CEO of Growth Spark, visited the Summer Venture Program. Beyeler shared lessons he learned on taking first steps in exploring ideas that has potential as a business. Beyeler’s most important lesson was to always focus on the customer. You need to set a goal to interact with potential…

Living Entrepreneurship

Yerim Kim

Marketing Intelligence for Entrepreneurs

On May 27, Kevin Mulcahy visited the Summer Venture Program, and held a lunch and learn session about market intelligence. In the last few years, Mulcahy worked in delivering customized market and intelligence gathering insights on competitors, business partners and emerging market segments. According to Mulcahy, intelligence earns its name only when it serves a…

Living Entrepreneurship

Yerim Kim

Entrepreneurial Journey of SVP Alum Joanna Meiseles M’12

On June 3rd, Summer Venture Program alum Joanna Meiseles M’12 visited the 2014 cohort to share her entrepreneurial journey. Meiseles is founder of Snip-its, the largest chain of children’s hair salons in the US, and is now Senior Director of Programs and Operations at MassChallenge, the largest start-up accelerator and competition in the world. The…

Living Entrepreneurship

Yerim Kim

Takeaways from SVP Alum Carl Sanders-Edwards M’12

On May 22, Carl Sanders-Edwards M’12, founder and CEO of Jump Shift came to Babson to share his entrepreneurial journey with the Summer Venture Program participants. JumpShift is a company that helps organizations develop better leaders and managers by inspiring them to take smart action. Sanders-Edwards emphasized the importance of decisions throughout the session. Originally…

Living Entrepreneurship

Yerim Kim

How to get the most out a conference

Lauren DiPerna M’ 15, one of the Summer Venture Program participants, shared what she learned from attending the 2014 CropLife America’s National Policy Conference in Washington DC at a peer to peer session on May 28. CropLife America is a trade association that represents more than 60 developers, manufacturers, formulators and distributors of crop protection…

Living Entrepreneurship

Breaking New Ground Finalist – Brittany Lo ’14

Post from SoYoon Jun ’14, founder of How To Marry: Brittany Lo’14, the founder of BeautyBar by B.LO, believes that women should feel beautiful every day. BeautyBar by B.LO is a physical place where women can go anytime of the day to get their hairs styled and get their make-up done while enjoying complementary cocktails. Since…

Living Entrepreneurship

KP Rhee

Lessons learned from online marketing – Dan Marques

The importance of marketing does not change regardless of size of a firm. Small and large firms should invest in marketing aggressively in order to get their name out and to go against competitors. On Wednesday, April 16, Dan Marques ’07, senior online marketing manager at Reebok visited Babson. Although he is working at one…