Never heard about ad sales? Or have you heard of it but have zero clue what it does? Well you’ve come to the right place, because I’m about to tell you all the basics that you need to know about the space that is crucial to companies like Google, Facebook, and where I work, NBCUniversal.…
I’ve always had my eye on the entertainment and media industry, whether it’s because I grew up binging Keeping Up with the Kardashians or re-watching Bridesmaids multiple times. It’s an industry that not only cures my boredom at times, but brings me to the forefront of culture. My passion for this industry has led me…
Rostock (stylized with a lowercase r) is one of thirteen Babson startups presenting at Thursday, July 25th’s Summer Venture Showcase at the Federal Reserve Bank in Boston. Register to attend our showcase at bit.ly/2019svp! In our current social media age, advertisers and marketers are being presented with innovative new channels for reaching customers. But in…
Do you have a website? Have you wondered how to use Google AdWords to increase traffic to your site? At a recent How 2 Tuesday event, Nicholas Bourdon taught us how. Nicholas is a sophomore at Babson and serves as the Vice President of the newly-established undergraduate organization Babson CODE. He took an “Ultimate Google…
The Blank Center’s #How2Tuesday series continues on Tuesday, April 18 at 5pm in the Blank Center Televideo Room! How 2 Use Google AdWords with CODE! Nicholas Bourdon is Vice President of Babson CODE and is also certified in Google AdWords. During this How2Tuesday, Nick will be sharing his knowledge to help your startup take advantage…
Brands are searching for ways to connect with millennial consumers. The days of free social media leading the way are over and millennials are more demanding than ever. If brands want to keep, or gain, market share of millennial consumers, there are a few things they should know. Below I have listed what I believe…
CCD Guest Blog by Christianne Kinder ‘15 Last Friday, April 10th, I attended the Babson Marketing & Advertising Trek in downtown Boston coordinated by CCD. I, along with CCD members and three other Babson ugrads, Juliana Galofre ‘15, Samantha Becorest ‘16 and Rachel Secrist ’15 took off into the city and met up with current…
It’s hard to believe I’m more than half way done with my summer internship at the branding/advertising firm Mechanica. I’ve learned a lot about the industry and the responsibilities of the different departments/positions within a firm. However, one of the highlights of my internship was the day I was fortunate enough to attend BostInno’s State…
I have been doing a good job trying to get more followers on Pinterest, and more visits to the organization’s website. But, it’s time to take it up a notch. For weeks, I have been trying to come up with a plan to get more sponsors through Pinterest. I have been trying to think of…
While the summer temperature is only starting to heat up, my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA. It’s been a great experience so far and I’m looking forward to my continual exposure to the industry as the summer progresses. So you might be wondering,…
