Library

Patricia Berens

Horn Library Opening Aug. 26th!

In the meantime: For research help email research@babson.edu. For general questions, email library@babson.edu. Thursday & Friday, 8/15 & 8/16: Park Manor West FME Workshop space will be unavailable and library staff are working from home. Saturday, 8/17 – Thursday, 8/22: PMW FME space available for student use; no library staff present – for help call…

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Patricia Berens

New: Consumer Brand Analytics

Horn Library has added a subscription to Consumer Brand Analytics, a resource you can use to analyze a brand or compare brands for market size, brand loyalty and brand switching, demographics, social media, and sports fan involvement.  Find it on the library’s A-Z list of databases. If you’re looking for additional consumer behavior and market…

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Patricia Berens

Attend WSJ Student Editor Summit April 5th

Students:  You’re Invited to the Wall Street Journal’s Student Editor Summit The invitation says: As part of our commitment to inspiring the next generation of editors and journalists, The Wall Street Journal is hosting our Student Editor Summit on Friday, April 5, 2019. Join us at The Wall Street Journal’s Boston office for workshops and panels with the Journal’s…

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Patricia Berens

Mango Languages new Content & Features

On March 20th, Mango Languages will implement the following enhancements: New content Added more content to the most popular courses and restructured lessons to align our learning system with international standards of proficiency. By uniting the ACTFL and CEFR standards to create the Mango Proficiency Scale, mapped exclusively to Mango content, students will be encouraged…

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Patricia Berens

Investext Enhancements on Mergent Online Platform

Mergent has improved the interface of the Investext module on Mergent Online. Some of the enhancements are: Overall Enhancements Compound screening capabilities with the ability to filter by date ranges Broker reports can be viewed/downloaded within company research Ability to batch download or view broker reports Search Enhancements  The UI and UX has been changed…

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Patricia Berens

Film Streaming Services at Babson

Did you know that Horn Library subscribes to a couple of movie streaming services that students, faculty, and staff can use for free? Feature Films for Education focuses on both current and hard-to-find titles, including dramas, literary adaptations, blockbusters, classics, science fiction, environmental titles, foreign films, social issues, animation studies, Academy Award® winners, and more.…

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Patricia Berens

Trying to size a market or understand an industry?

Horn Library makes a varied selection of industry and market research resources available!  But where to find them?  And where to start? Listing of databases by subject:  Choose Industry or Marketing from the drop-down Consult a research guide:  Try the Industry Information Research Guide, Market Research Guide, or Porter’s Five Forces Research Guide Send an email to research@babson.edu, tell…

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Patricia Berens

Business Audiobooks now Available through EBSCO!

You asked — we listened! And now you can listen to audiobooks!  We’ve purchased access to nearly 50 business titles, some newer, some classics, for example: Lean In Bad Blood The Innovator’s Dilemma Brotopia The Lean Startup Emotional Intelligence How Google Works Measure What Matters Who Moved my Cheese? How to win Friends & Influence…

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Patricia Berens

HeinOnline Legal Research & Government Docs Trial Access

We have semester-long access to HeinOnline Academic, a database that contains comprehensive coverage from inception of both U.S. statutory materials, U.S. Congressional Documents, and the US Congressional Serial Set; more than 2,600 scholarly journals; all of the world’s constitutions; all U.S. treaties, collections of classic treatises, and presidential documents; and access to the full text of…

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