Author: Nishant Udeshi

Nishant Udeshi

Brands are Watching: Lessons from Marketing Analytics

For the first class of my spring elective, Marketing Analytics with Dr. Abdul Ali, we had to read an article by Charles Duhigg, author of The Power of Habit. In the article, he reveals how Target can predict your buying habits. As I dug deeper into the method Target uses and progressed through the course,…

Posted In Graduate Blog

Nishant Udeshi

Babson Team Wins IXL Innovation Olympics

Twice a year, the IXL Center hosts an Innovation Olympics, an 8-week challenge where teams from different colleges act as consultants to produce the best business solutions for a company. In September, I was on a team with five fellow Babson graduate students competing in this year’s challenge. They told us we were accepted because of…

Posted In Graduate Blog

Nishant Udeshi

Life Lessons from Entrepreneurship and Opportunity

One of the subjects we studied in our first module as part of the two-year MBA coursework was Entrepreneurship and Opportunity a.k.a E&O in Olin taught by Matt Allen and Heidi Neck. The course is designed to prepare us to answer the question – What does it mean to be an entrepreneur? Over the eight weeks…

Posted In Graduate Blog