Undergraduate

Fifth and Final Blog

With my internship coming to a close, I had one final project left in store for me with RVN.  The dreaded words: market research.  Luckily my supervisor didn’t want me to sit behind a computer and go on IBIS world and look up every single critical detail having anything to do with fashion.  But rather,…

Undergraduate

Shopify: More than Just a Platform

My supervisor had recently told me that we were updating our website in the coming months, so he wanted me to do some research in regards to e-commerce.  We use Shopify as our e-commerce platform, and interestingly enough Shopify has its own blog on how to better your e-commerce.  This is an incredible tool for…

Undergraduate

Thank You Excel

I was focusing mainly on improving our brand image for this portion of my internship.  We knew people were buying the clothes (Saks Fifth Avenue had tripled their purchase order this time around), so obviously the customers loved our stuff, but they weren’t contributing to our good press as much as we wanted them to be. …

Undergraduate

First Project (Re-Written)

Right from the start, my supervisor made it clear that our main goal for the summer was to properly establish our brand and in doing so gain as much exposure as possible for the start-up clothing brand RVN NYC. My first task as a marketing intern for the brand was to promote the recent launch…

Undergraduate

First Meeting, Second Project

For my next project, I met with my boss to discuss what lay in store for RVN in the near future. RVN is inspired by the Lower East Side in the ’80s, so the idea was to do wheat pasting all over the area. Wheat pasting essentially entails taking images and literally pasting them on…