Author: Hailey Serna - page 2

Hailey Serna

2018 SVP Startup Profile: Wish Route

Entrepreneur Jess Lynch ’13, MS’13, MBA ‘18 Tell me a little bit about your company Wish Route? The purpose of Wish Route is to get people motivated and moving in the direction they wish they were going.  We are starting with health and wellness topics like I wish I exercised more or I wish I…

Posted In Living Entrepreneurship Blog

Hailey Serna

SVP Advisor Profile: Eric Braun

A few weeks back, I spoke to Eric Braun about his experience in the entrepreneurship community and specifically as an advisors of the Summer Venture Program.  Our conversation was wonderful and I wanted to share a bit of it with you. What is your role in the Summer Venture Program and within the entrepreneurship ecosystem…

Posted In Living Entrepreneurship Blog

Hailey Serna

Week 6: Summer Venture Program 2018

Week 6 of the Summer Venture Program was all about the legal matters of running a business. With the help of our sponsor Pierce Atwood LLP, our entrepreneurs had all of their legal concerns addressed and put to ease. Before delving into our lunch and learn with Pierce Atwood, our teams shared their midpoint updates—recapping…

Posted In Living Entrepreneurship Blog

Hailey Serna

2018 SVP Startup Profile: TastePal

Entrepreneurs Ralph Haddad ‘20 Maria Kahale Tell me a little bit about yourselves and your company TastePal? I (Maria) started TastePal with Ralph about a year ago after creating, growing, and selling one of the largest restaurant databases in Lebanon. Clearly, we must both love food, but we also have other interests. I am a…

Posted In Living Entrepreneurship Blog

Hailey Serna

2018 SVP Startup Profile: Smask

Entrepreneurs Dillon Galynsky ‘20 Leny Prog Tell me a little bit about yourselves and your company Smask? Smask is a personal smoking filtration device that reduces pepsinogens and eliminates odors. Believe it or not Smask actually wasn’t our first startup; we previously owned a software based company together. Although a rewarding experience, we knew it…

Posted In Living Entrepreneurship Blog

Hailey Serna

Making A Great First Impression

“What percentage of what we discuss today, will you remember tomorrow?” asked Beth Goldstein during her Lunch and Learn. Beth is an advisor of the Summer Venture Program with an expertise in marketing and consulting. She spoke with our entrepreneurs all about forming the perfect pitch in a sales situation. Beth explained that on average…

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Hailey Serna

Week 5: Summer Venture Program 2018

Time flies when you’re having fun. It’s hard to believe that we are already halfway done with the Summer Venture Program. Week 5 of SVP has been nothing less than productive for our entrepreneurs. We began the week jumping straight into our lunch and learn lead by one of the advisors of the program, Beth…

Posted In Living Entrepreneurship Blog

Hailey Serna

How Do You Create Authenticity?

David Oksman ’03, an advisor of the Summer Venture Program, spoke all about the importance of building a true brand that fosters a deep sense of connection and love within its consumers at a recent lunch and learn around marketing and branding. “I love to love,” said David. By building communities based on shared values…

Posted In Living Entrepreneurship Blog

Hailey Serna

SVP Advisor Profile: David Oksman

I recently had the chance to speak with David Oksman ’03, a Babson alum, marketing expert, and one of this year’s Summer Venture Program (SVP) advisors. In his interview, David spoke about his love of entrepreneurship, Babson, and helping these startups. Here is an overview of our talk. What is your role in the Summer…

Posted In Living Entrepreneurship Blog

Hailey Serna

Week 4: Summer Venture Program 2018

Week 4 of the Summer Venture Program focused on marketing, branding, and positioning. Our entrepreneurs participated in workshops, met with various industry experts, and delved into perfecting their brand. We began the week with our usual team updates. While our teams shared the progress they’ve made the past week, our entrepreneurs munched on some delicious…

Posted In Living Entrepreneurship Blog