Author: Giovanna Pickering

Giovanna Pickering

Importance of Brands in the Digital Age

The music industry is dynamic. It has evolved from an industry dependent on recorded music revenues to relying on artist brands. While there is still a market for physical distribution, streaming has changed the landscape of the industry. Anyone with a mobile phone or computer can access music for free through platforms like YouTube and…

Posted In Undergraduate Blog

Giovanna Pickering

It’s not who you know, it’s who knows you

As I was sitting in on a college marketing internship event, a particular quote inspired me to reflect on my experience: It’s not about who you know anymore, it’s who knows you. It is not enough to simply show up. You have to make your mark in today’s world. Some of the best advice I have…

Posted In Undergraduate Blog

Giovanna Pickering

Effective Communication in Global Organization

Sony Music’s presence in over 40 countries around the world makes effective communication vital to its success. One of my projects as part of the Global Finance internship program involves standardizing one of the company’s key business processes. In order to standardize, it is essential to outline specific details, make comparisons, and pull information together…

Posted In Undergraduate Blog

Giovanna Pickering

Bridging Passions

I want you all to recall your favorite memory, and then think of the song associated with it. Looking out from the 22nd floor of the newly designed Madison Avenue building, we are given our first task. As we go around the room, the stories range from featuring as an extra in Justin Bieber’s “Baby”…

Posted In Undergraduate Blog