Author: Fan Bi

Fan Bi

Knowing the functions of your startup

When creating a startup, it’s important that everyone within the company at least has a general grasp of what everyone else does. This way, people can not only help out if need be, but they can also input facets of the different positions into their daily routine. For example, for someone who is working on…

Posted In Living Entrepreneurship Blog

Fan Bi

Identity Crisis: Building a Cohesive Marketing Brand

When starting your own company, getting caught-up in the nitty-gritty of bill payments, networking, and website or social media presence can leave you forgetting one of the most important fundamentals of entrepreneurship: defining your brand through your everyday business materials. When you address this, you take the first step in developing a well-recognized brand that…

Posted In Living Entrepreneurship Blog

Fan Bi

Is your Startup on Google+?

If you’re not already circled in with the rapidly increasing Google+ user database, now is the time. A few days ago, Larry Page of Google reported that Google+ has 90 million users, which was more than 10 million users greater than was predicted the new social network would have at this point. The benefit of…

Posted In Living Entrepreneurship Blog

Fan Bi

Breaking the Ice with a Professional Look

For those brave souls looking to create their own start-up company, it’s important to remember your best ice-breaking technique—handing out well-designed and professional business cards. A well thought out business card provides customers with much more than just your contact information. If it was only used so people could contact you, it would be called a…

Posted In Living Entrepreneurship Blog

Fan Bi

A Wealth of Knowledge

The other day I found myself spending hours and hours on things that weren’t directly benefiting my businesses, and I felt really awful. As an entrepreneur, it’s easy to feel a heavy amount of guilt a regret when you are doing things other than tasks related to building or maintaining your business. You toss and…

Posted In Living Entrepreneurship Blog

Fan Bi

Getting the Most out of your Paid Search Budget

By Writing Compelling ads.  Here are some copy writing tips that will help you maximize the effectiveness of your paid search campaigns. 1. Copy Writing Tips When writing copy on the major search engines, make sure that you know all the do’s and don’ts. Be sure to have an idea of what you are trying…

Posted In Living Entrepreneurship Blog

Fan Bi

Tough Decisions

It is always difficult to make drastic changes to your business, especially if you argued for reasons to do a certain something. The fact is, as humans, we’re stubborn, and that comes from our hubris. For our web startup, we’ve done a lot of things we were not proud of, but were too proud in…

Posted In Living Entrepreneurship Blog

Fan Bi

Problems with Distribution

Marketing is perhaps one of the hardest things to do for any business. It’s such a complicated science involving extended costs, financing, budgeting, returns, etc. When you create a marketing campaign, you have to think about the budget for different channels, which is a complicated process because you have to consider the metrics and what…

Posted In Living Entrepreneurship Blog

Fan Bi

Managing Work Flow Between Businesses

Running 3 business is quite hard. Clearly, we decided to create up three startups for betterment of the companies as a whole. We started Blank Label as our premier store, allowing customers to create-their-own dress shirts with all the styling options they loved. Then we launched RE:custom, as a hub about customization, solidifying our position…

Posted In Living Entrepreneurship Blog

Fan Bi

4 Reasons Why VC Won’t Work for Us Right Now

In building our business, we have flirted with the idea of raising institutional funds, thinking it would be the savior of us all, or the doom of our company and our general happiness as entrepreneurs. Of course, we are still on the fence, after realizing that funds would be valuable for us especially as we…

Posted In Living Entrepreneurship Blog