Marketing Professor Victoria Crittenden knows the importance of crafting a personal brand. “To be in any kind of business today, your first priority is to become chief marketing officer for the individual brand of YOU.” Students in her Ugrad Marketing Management class quickly learned how to do just that. One of their assignments was to…
Babson was rated a ‘Rising Star – Gold’ and earned a 15-point increase in its overall score from its previous report in The Association for the Advancement of Sustainability in Higher Education’s (AASHE) 2015 Sustainable Campus Index. Babson was specifically commended for its efforts in Career Development –“Babson College’s Undergraduate Center for Career Development has…
Three Babson Entrepreneurs−Esmeralda Lambert, PICCPerfect, and Green Piñata Showcase Their Products at Mass Innovation Nights – Dec. 9th Let’s get the vote out for these three impressive Babson Businesses presenting at the Dec. 9th Mass Innovation Nights #81. Esmeralda Lambert−Statement hand-woven jewelry inspired with Latin and Caribbean influences. PICCPerfect–For patients undergoing long term IV treatment,…
Three Babson Undergrads, who are Glavin Global Fellows, took home the first place $2,000 cash prize in the Brigham Young University Business Language Case Competition last week in Provo, Utah. Babson won the Spanish division/category.The Babson team–Maryam Aram B’18 of Texas; Kamil Altintasoglu B’17 from Craiova, Romania; and Claudia Ogrezeanu B’16 from Moreni, Romania−outperformed at…
Babson Alumni Entrepreneurs continue to impact Boston’s startup arena. On Oct. 28th, MassChallenge, the no-equity startup accelerator, announced the winners of the MassChallenge Boston 2015 accelerator program, awarding $1.5 million in grants to 16 startups (out of 128).Alex Hardy M’01 and co-founder Jim Miller were $50K Gold Winners for their venture Nix86, a cloud based,…
A Marketing Research article by Babson Professors Anne Roggeveen and Dhruv Grewal with co-authors Claudia Townsend and R. Krishnan from The University of Miami, has been accepted for publication by The Journal of Marketing (JM). Only 8% of all submissions in a given year are accepted to JM. The Impact of Dynamic Presentation Format on…
Emily Proos B’15 and her anesthesiologist father, Dr. Andrew Proos, have developed a safer and less cumbersome audio speaker system for runners and other physically active buffs. Emily is Bluewire’s CEO and is currently sharing space with other entrepreneurs in the Babson Hatchery program. Here’s more of our conversation with her. Q. What inspired your…
By Patricia G. Greene, Professor of Entrepreneurship We have learned the spot for a predictable point of inflection that generally happens about halfway through the second mod (day) of Goldman Sachs 10,000 Small Businesses, a program where entrepreneurship meets economic development. This is the time when some set of the participating business owners ruffle their…
His nonprofit—Recesspreneurs—empowers college students to take a hands-on approach to provide entrepreneurial education and mentorship to children of low-income. Global nonprofit Echoing Green today announced that Babson College alumni entrepreneur Daquan J. Oliver B’14 has been awarded a highly competitive and coveted Fellowship to help grow his Recesspreneurs. The Fellowship will provide seed funding, mentoring…
Jon Feinman M’10, Founder & Executive Director, Innercity Weightlifting (ICW); and Jason Jacobs M’05, Co-Founder & CEO, Runkeeper have been appointed to the Boston 2024 Olympics Advisory Board. As new members, they further strengthen and represent a diverse participation from a broad range of community organizations, business, education and sports. “This opportunity of a lifetime…