Author: Antonette Ho

Antonette Ho

#How2Tuesday: How To Do In Depth Market Research

The Blank Center’s #How2Tuesday series continues on Tuesday, Tuesday, February 21 at 5pm! How 2 Do In Depth Market Research with Angelo Santinelli, Adjunct Lecturer of Entrepreneurship! Just Start! Act! Go talk to Customers! For today’s millennial entrepreneur this means email or survey people. However, most entrepreneurs really don’t know how to create and administer…

Posted In Living Entrepreneurship Blog

Antonette Ho

Len Green’s Ultimate Entrepreneurial Challenge

Babson Entrepreneur-in-Residence Len Green is coming back to campus on Friday, February 24 for a special treat! If you’re an undergrad a Babson, you’ve probably heard of the “Ultimate Entrepreneurial Challenge.” The Blank Center is proud to be hosting a special edition of this course! As Len Green shared, “The Ultimate Entrepreneurial Challenge is like…

Posted In Living Entrepreneurship Blog

Antonette Ho

#How2Tuesday: How to Divide Equity

We’re thrilled for our first #How2Tuesday of 2017! Tuesday, February 14 at 5pm in Luksic 101: How 2 Divide Equity with Professor Les Charm, Senior Lecturer of Entrepreneurship! Not sure how to divide equity with your founders? Join us for an interactive workshop with Professor Les Charm on Tuesday, February 14 at 5pm in Luksic…

Posted In Living Entrepreneurship Blog

Antonette Ho

How 2 Use Storytelling

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. Our last #How2Tuesday  this past fall was Pitching: The Art of Storytelling. We had the honor of having Professor Lakshimi Balachandra host this session. Speaking from her own VC background, Professor Balachandra identified/ranked the five most important factors an investor is…

Posted In Living Entrepreneurship Blog

Antonette Ho

How 2 Undertand Angel Investors

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. Last fall, we had the honor of having Ziad Moukheiber at Babson for How to Understand Angel Investors. Ziad is an active angel investor and is currently CEO of Boston Harbor Angels, one of the top angel groups in the US.…

Posted In Living Entrepreneurship Blog

Antonette Ho

How 2 Position Your Brand

The following post is from Sara Wu ’17, a Butler Venture Accelerator team member. This past fall, we had the honor to have Dough Fox of Brand Fox, host a session teaching entrepreneurs how to position a company’s brand to better connect and convert their audience. Doug has twenty years’ experience as a brand strategist.…

Posted In Living Entrepreneurship Blog

Antonette Ho

Entrepreneurship Faculty Profile: Yasu Yamakawa

Passionate. Curious. Focused. Resilient. Those are the four words that Professor Yasu Yamakawa uses to describe himself. Having the pleasure of assisting him with the course Made in Japan: Culture and Opportunities the past two years, these four words do ring true. Seeing him in action on and off Babson’s Wellesley campus, Professor Yamakawa has helped…

Posted In Living Entrepreneurship Blog