Author: Antonette Ho

Antonette Ho

#How2Tuesday: How 2 Discover Your Customer

The Blank Center’s #How2Tuesday series continues on Tuesday, October 10 at 5pm in Luksic 101: How 2 Discover Your Customer with Keith Hopper! Please note the room location is Luksic 101. The majority of new products fail because their creators lack a complete understanding of their customers. In this hands-on workshop, Keith will define Customer…

Posted In Living Entrepreneurship Blog

Antonette Ho

Sports Tech Hackathon with ASICS and HYPE Foundation!

On Wednesday, October 11 in the Schlesinger Innovation Center, join the Blank Center, together with ASICS and HYPE Foundation, a global leader in promoting sports innovation, to design tech solutions for the fitness and sports world. Register now >> During the hackathon, teams will develop innovative ideas for the sports and fitness arena, solving key…

Posted In Living Entrepreneurship Blog

Antonette Ho

#How2Tuesdays This Fall!

  Want to learn something really practical to get your startup moving in the right direction? #How2Tuesdays are short, workshop style sessions meant to bring you very specific, user friendly instruction on some of the most important things you need to know how to do for your venture. Every Tuesday at 5pm in the Blank…

Posted In Living Entrepreneurship Blog

Antonette Ho

Len Green is Coming to Campus!

Entrepreneur-in-Residence Len Green will be coming to campus the first week of October! In addition to office hours for Butler Launch Pad participants, on Thursday, October 5, Len will welcome another Len! Former Babson President and current HBS professor, Len Schlesinger will be with us for a lively and instructive discussion around entrepreneurship and opportunity…

Posted In Living Entrepreneurship Blog

Antonette Ho

Grow with Google for Startups and Businesses

Join us on Thursday, October 5 as the experts from Google share their deep knowledge around digital marketing for startups This event is for launched startups, not concepts. Register now >> Running a startup or establishing digital presence for your established business is no walk in the park. Amidst managing financials and day-to-day operations, founders…

Posted In Living Entrepreneurship Blog

Antonette Ho

First Fall 2017 #How2Tuesday: How 2 Uncover and Shape Your Value Proposition

We are so excited for our first #How2Tuesday of the fall semester: How to Uncover and Shape Your Value Proposition with Chair of the Entrepreneurship Division, Andrew Corbett! How do you articulate the value you provide your customers and other stakeholders?  In this workshop you will gain insights in distilling your prospective value into an…

Posted In Living Entrepreneurship Blog

Antonette Ho

September 13 Student Showcase!

The Blank Center, Undergraduate Center for Career Development (CCD), and the Weissman Scholarships Program will be hosting a student showcase to highlight the different experiences Babson students had during their summer 2017 break. This event will be held on Wednesday, September 13, from noon to 1:30 p.m. in Reynolds. Here are the students and experiences…

Posted In Living Entrepreneurship Blog

Antonette Ho

Want to Launch Your Startup?

Looking to launch your startup? Check out the Butler Launch Pad! The Butler Launch Pad provides resources to entrepreneurs at all stages, including an entrepreneurial community, incubator work space, mentors, workshops, peer reviews and more. Through diverse programs such as the B.E.T.A. Challenge, Rocket Pitch, weekly workshops, and the Summer Venture Program, the Butler Launch…

Posted In Living Entrepreneurship Blog

Antonette Ho

Customer Learning

Learning about your customers may seem obvious to first-time entrepreneurs. However, for many founders, the moving pieces of a business sometimes gets in the way. We lose sight about what is important to the customer and, as a startup, we forget that we are providing value to the customer. During the Summer Venture Program (SVP),…

Posted In Living Entrepreneurship Blog