Prof. William Bygrave says that “Entrepreneurship is the ‘liberal arts’ of a business education. It challenges students to behave both as generalists and specialists, to be creators and creative problem solvers, and to reason conceptually but to implement pragmatically.”  Prof. Bygrave comments on this subject in the BusinessWeek story: “Business: The New Liberal Art” http://bit.ly/3hZm6X.

Today’s college students are admired for their generational ability to multi-task in numerous Web 2.0 technologies.  But how proficient are they in improving the soft skills— personality traits, social graces, communication, personal habits, friendliness, and optimism—to make sound business decisions at work and at home?
Babson College Professor Elizabeth Thornton’s new Entrepreneurship elective—Entrepreneurial Leadership and The [...]