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News from the Babson College Community
April 30th, 2008

                
Name of business:  Incentive Targeting, Inc.; www.incentivetargeting.com
Mission:  Incentive Targeting, with its proprietary technologies, allows brand managers and marketing executives to perform true behavioral marketing at low cost and with minimal overhead, transforming retail marketing and fulfilling the promise of retail loyalty programs.
Began:  2007
Revenues: Incentive Targeting won the Douglass Foundation Graduate Business Plan Competition at Babson College [...]