Babson Professor Michael Gordon, author of Entrepreneurship 101:  How to turn your idea into a money machine,used his experience in bringing this book to market , to demonstrate the power that entrepreneurial passion brings to the negotiating table.
The event was the Babson College/Wellesley Bank Business Series at the Wellesley Chamber's Networking Before 9 breakfast [...]

John Sculley, former CEO of Apple and former president of PepsiCo, says “Get the right people on the bus and get them in the right seats.  Collective skills are required for entrepreneurial success.”
Sculley opened the 6th annual Babson Forum on Entrepreneurship and Innovation opened with a keynote address to a full house of mostly MBAs.
He [...]