Ross Petty                                                          Joan Lindsey-Mullikin
The Regulation of Practices that Promote Brand Interest:  A 3Cs Guide for Consumer Brand Managers by Babson Professors Ross Petty and Joan Lindsey-Mullikin—first published in the Journal of Product & Brand Management—has been selected as a Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007.  Emerald is a [...]