Ross Petty                                                          Joan Lindsey-Mullikin
The Regulation of Practices that Promote Brand Interest:  A 3Cs Guide for Consumer Brand Managers by Babson Professors Ross Petty and Joan Lindsey-Mullikin—first published in the Journal of Product & Brand Management—has been selected as a Highly Commended Winner at the Emerald Literati Network Awards for Excellence 2007.  Emerald is a [...]

           
Name of business: EndlessRoom; www.endlessroom.com 
Mission: Art to the people!
Began: 2006
Revenues: $20,000+ projected by end of 2007
Initial Investment: $300,000
Broke Even: Projected June 2008
Where: Online
Founder: Ross Beyeler, Rbeyeler1@babson.edu or ross@endlessroom.com
Undergrad or Grad Student: UGRAD
Partners: Jamie Kent (Babson 2009), Nick Ditmore (Babson Fall 2007), Luke Pellegrini (Emerson Graduate Program 2007)
Founder's Past Life/Business:

ROSS Liquid Point Entertainment [...]

Tom Chappell of Tom's of Maine tells the audience at Babson's 2007 International Symposium on Business and Spirituality that “…goodness, when it is brought into the strategy of the business, builds the  business.”

President Barefoot's interview with Chinese journalist Zong Xing has been published on China.com, of the largest new websites and internet portals in China and one of the first Chinese internet companies to be listed on Nasdaq.

He requested the interview with President Barefoot because of the interest of Chinese youth in entrepreneurship and the challenges facing entrepreneurial education in [...]

Two teams of Babson students are volunteering with Habitat for Humanity during Spring Break this week.  One group is working in a small village south of Veracruz; the other group is working in Thibodaux, LA (about 70 miles from New Orleans).

                           
From the Newton Apple Tree…              …to the Amazon Rainforest
Jim Page, Babson '01, is now a high school business teacher in Wayland, Mass., who has been named one of fifteen teachers in the country to receive a Fulbright Scholarship!
He will travel to Brazil this summer to participate in the Fulbright-Hays Seminar Learning and [...]

If you are interested in keeping up with Russell Simmons, Arthur Blank, and the rest of the entrepreneurs featured in the 50 Eggs/Babson film, Lemonade Stories, as well as Apple Pie stars Shaquille O'Neal and Mia Hamm, the Title IX advocates of Hero for Daisy, and the woman who made these films happen, Mary Mazzio, [...]

Name of business: Pawspot, Inc. ; www.pawspot.com 
Mission: To become the premier web-based localized social network for pet lovers.
Began: Founded 11/2005; launched 7/06.
Initial Investment: $490,000 seed round - me personally $75,000.
Broke Even: Per business plan, will reach break even Q1 of 2008. Where: Woburn, MA
Founder: Frank D. Guinan, frank@pawspot.com, 508-375-0420
Babson [...]

American Venture Magazine has named undergraduate alumni Siamak Taghaddos (top) & David Hauser (bottom) to it's 40 Under 40 list. The duo are cofounders of GotVMail, which they established while at Babson, to provide virtual phone service to small business. 

Ugrad Mark Leung has received an mtvU Spring '07 Student Development Deal.  Every semester, mtvU awards development deals to standout students who have submitted for any of mtvU's student-produced series or competitions.  Leung's clip, Mark Leung's Crazy Computer Bug, has been viewed over 6.8 million times on YouTube, ranking as one of the site's top 20 all-time [...]