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By Babson Entrepreneurs for Babson Entrepreneurs
Marketing

There is and will always be a debate among entrepreneurs on when is the right time to purchase your business cards. There are some who believe that it is a waste of money and time because it does not directly add to their product or service. My opinion from experience is that if you plan [...]

As many of you know, part of bongobing’s strategy is SEO (Search Engine Optimization) so I thought I would share some tips. First, there is onsite and offsite SEO both of which do involve a great deal of work. As a whole, SEO comes down to producing relevant content for your users and getting inbound [...]

Promotional Christmas cards are a great way to stay in touch with your mailing list, frequent customers or future prospects. When designing your holiday cards, it’s a good idea to remember that many other businesses also use seasonal cards for promotion—how can you make your holiday card stand out from the rest? There are a [...]

Things have been hectic over the past few days with the holiday shopping season creeping up and the bongo team working as hard as possible to get the site ready for the upcoming wave of traffic. On a more positive note, I’ve learned a bit about myself and what I’m good at as an entrepreneur. [...]

With the increase of social media sites on the web, companies have found a way to market and improve upon their products by using the newly-established field of text mining technology. Social networking sites and blogs allow companies to bypass traditional market research methods and get opinions directly from the consumer. By processing this information, [...]

There are many types of direct marketing strategies, but some of the most effective campaigns are the ones that don’t look like direct marketing. Holiday cards are still a time-honored tradition between friends and family, even in the Internet age this is a popular way stay in touch. Consider using a custom printed holiday card as [...]

BongoBing has gone through a bagillion website transformations all making the site better than the last, but the real question is does it actually matter? Does a better website mean better revenue? The answer is a big YES.

Developing a name for a new venture is one of the hardest things any entrepreneur can face.   Ultimately, finding the perfect name requires a balance between creativity, utility, and design to create value
So, as you start developing a list of potential names for your venture, here are some things to keep in mind:

YOUR NAME “COULD” [...]