Hear about how mass customization can create value and profit from a panel of leaders. They’ll discuss the impact of using technology to enhance customer experiences, economic benefits behind mass customization, how buying practices might change consumer habits,technology practices in the future and various impromptu topics. Join Scott Kirsner, Boston Globe columnist, as he leads an interactive panel discussion with eight mass customization industry thought leaders.

Olin Auditorium, 8th October, 6pm