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By Babson Entrepreneurs for Babson Entrepreneurs
February, 2009

Developing a name for a new venture is one of the hardest things any entrepreneur can face.   Ultimately, finding the perfect name requires a balance between creativity, utility, and design to create value
So, as you start developing a list of potential names for your venture, here are some things to keep in mind:

YOUR NAME “COULD” [...]

What is entrepreneurship to you?
Before you read any further, jot down three things that best describe your idea of the subject - we’ll use these again later.
Does it mean starting your own business, being your own boss, or making the world a better place?  Do you have a great idea for a killer new product [...]